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Senior Manager, Public Affairs

2 months ago

Alameda, California, United States Abbott Full time
About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Our Mission

We're committed to creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

What We Offer
  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
  • An excellent retirement savings plan with high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity

We are currently seeking an experienced Senior Manager, Public Affairs (Public Relations) to drive global PR programs and future innovation storytelling for Abbott's diabetes care business.

Key Responsibilities
  • Partner with the Director, Public Affairs to set and drive global PR strategy and storytelling for Abbott's diabetes business and future product innovations.
  • Support the development and execution of external public relations strategies and approaches for key product launches/filings, key clinical and real-world data, product awareness programs/outreach and influencer programming.
  • Develop compelling thought leadership and consumer-focused storylines for Abbott's future pipeline of innovation within its diabetes care business.
  • Manage and execute global, integrated, insights-led campaigns that help maintain and enhance Abbott as the leader in diabetes care.
  • Work with top-tier business, technology, lifestyle and consumer reporters (both proactively and reactively) to enhance and protect the company's reputation as well as advance business objectives.
  • Develop strategy, plans and provide strategic counsel to business leaders and key stakeholders across the business.
  • Develop multimedia, content and social and digital strategies to complement key PR campaigns.
  • Bring to the table an understanding of today's communications environment amongst earned, owned, social and paid media.
  • In partnership with marketing colleagues, review and approve strategy for influencer and social media programs outside the U.S.
  • Oversee development of messages, press materials and other communications tools.
  • Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence business decision-making process.
  • Keep a pulse on today's communications environment and apply those learnings to maximize opportunities for Abbott's diabetes care business.
  • Partner with various stakeholders including regulatory affairs, operations, quality, R&D, HR, government affairs, investor relations, legal, finance and senior management.
  • Media train and coach business leaders and spokespeople on delivery of key messages.
  • Set metrics to measure effectiveness of public relations and communication efforts.
Requirements
  • A bachelor's degree in journalism, public relations, communications, business, marketing or related field.
  • 8+ years of experience in public relations, media relations and/or communications with a deep understanding of how to use external communications to enhance reputation.
  • Experience working on thought leadership and corporate reputation/positioning programs.
  • Experience working with and counseling senior management.
  • Strong experience in developing compelling content, including key positioning, messaging, and communications materials.
  • Consistent track record of excellent writing, communications and project management skills.