Marketing Manager, Marketplace Brands

3 days ago

San Mateo, California, United States IXL Learning Full time
Marketing Manager, Marketplace Brands

Ideal candidate has experience with marketplace businesses, and is strategic, proactive, collaborative, a strong communicator, and passionate about IXL's mission to improve learning for all.

Key Responsibilities:
  • Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant
  • Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed
  • Lead marketing of new product/feature launches, including internal and external communications and messaging
  • Oversee the email marketing and organic social media strategies for both brands
  • Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more
  • Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work
Requirements:
  • BA/BS degree
  • 9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms
  • Minimum of 2 years of managing, coaching, and motivating direct reports
  • Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
  • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
  • Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
  • You get things done: You're a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
  • Interpersonal skills: You're a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $175,000 to $225,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

  • 1 in 4 students in the United States uses
  • Rosetta Stone provides an immersive learning experience for 25 languages
  • Wyzant is the nation's largest community of tutors, covering 300+ subjects
  • Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

We value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

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