Digital Marketing Lead for Premium Chocolate Category

6 days ago


Florence, Kentucky, United States Ferrero Full time

About the Role

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world.

The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. To lead the digital marketing for the Premium Chocolate Category, you will drive the deployment of digital strategy and content creation following the general Brand strategy and being consistent with offline Brand positioning.

Main Responsibilities

  • Lead Premium Chocolate social strategy, KOL strategy and KOL content
  • Manage social media account (Wechat, Red, Douyin)
  • Launch WeCom and WeCom operation
  • Lead CRM strategy, and support 3 D2C platforms (Tmall, JD, WeMall)
  • Support digital acceleration E2E

Requirements

  • 8+ years experience as a Marketing & Communications leader - related professional experience preferably in food industry or digital agency
  • Experience using social media, online tools, and/or mobile technology to promote organizational goals and mission
  • Experience of playing a key role in managing an organization's online corporate web presence, either internal or external
  • Extensive experience in all aspects of understanding and maintaining on-line marketing strategies to meet organizational objectives
  • Strong understanding of customer and market dynamics and requirements

About Ferrero

At Ferrero, we are committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.



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