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Media Relations Coordinator for Library Services

2 months ago

Bella Vista, Arkansas, United States City of Bella Vista Arkansas Full time

Job Type

Full-time

Overview

The City of Bella Vista, Arkansas is seeking a dedicated and innovative Library Services Coordinator to lead the library's marketing and communication initiatives. This role is essential in promoting the library's mission and enhancing community engagement through effective outreach strategies.

Key Responsibilities:

  • Design and implement comprehensive marketing strategies that align with the library's objectives.
  • Collaborate with library staff to generate creative marketing concepts.
  • Act as the primary point of contact for media inquiries and public relations.
  • Produce and distribute promotional materials while adhering to public library guidelines.
  • Manage the library's online presence, including social media platforms and community engagement groups.
  • Oversee the library's website to ensure accurate and engaging content is available to the public.
  • Coordinate room reservations, library tours, and provide technical support as needed.
  • Organize events and secure guest speakers for various library programs.
  • Manage the marketing budget and foster relationships with vendors.
  • Assist in programming efforts alongside the Adult Services Librarian.
  • Prepare library spaces for events and activities.
  • Recruit and supervise volunteers for library events.
  • Capture and edit multimedia content for library promotion.
  • Coordinate the production of library publications, including newsletters and brochures.
  • Handle correspondence related to donations and acknowledgments.
  • Ensure marketing efforts are consistent with library programming.
  • Address customer service inquiries and resolve issues as they arise.
  • Provide troubleshooting support for library technology.
  • Perform additional duties as assigned.
Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field; a Master's degree in Library Science is preferred.
  • Proven experience in marketing and social media management within a library or similar environment.
  • Strong organizational and event planning skills.
  • Experience in developing and executing marketing strategies.
  • Ability to work effectively under pressure and meet deadlines.
  • Proficient in computer applications and editing software.
  • Minimum of two years of relevant experience, with at least one year in a library setting preferred.
  • Familiarity with public library systems and compliance regulations.
  • Understanding of current trends and issues in library services.
Skills and Abilities:

  • Exceptional writing, editing, and communication skills.
  • Ability to utilize various software for digital content creation.
  • Creative thinking and problem-solving abilities.
  • Capacity to work independently and make informed decisions.
  • Strong presentation skills and the ability to engage with the public.
  • Effective time management and prioritization skills.
  • Ability to collaborate with diverse groups of individuals.
  • Understanding of library policies and procedures.
  • Positive attitude towards teamwork and collaboration.
  • Receptive to feedback and able to adapt creatively.
  • Ability to manage budgets effectively.
  • Skilled in arranging physical spaces for public use.
Note: Extensive background verification will be conducted.