Multimedia Content Operations Lead
7 days ago
About the Company:
Party City is a leading global celebration company, serving over 70 countries with its extensive product range. As North America's largest party goods retailer, Party City offers innovative products at exceptional value, with a strong omnichannel presence and over 700 store locations across the continent.
About the Role:
The Content Studio Operations Manager will oversee a team to plan, coordinate, and optimize omni-channel photographic and video content execution for go-to-market asset creation across Party City's portfolio. This role requires efficient production of customer-centric content that aligns with brand and business goals, driving superior customer experiences and business growth.
Responsibilities and Duties:
- Serve as a key advocate for multimedia content's strategic value.
- Champion the growth of an internal multimedia content creation team.
- Collaborate with brand, marketing, and creative teams to design new workflows and improve existing ones.
- Conduct content audits and gap analysis with channel owners and agencies.
- Oversee daily news tracking and reporting.
- Elevate brand storytelling through imagery, supporting brand transformation efforts.
- Coordinate all content activation initiatives, working with merchandising, product, marketing, manufacturing, wholesale, and studio teams.
- Build and share content calendars with the broader team.
- Determine innovative ways to capture and create photo/videos, leveraging technologies like CGI and AI.
- Manage the governance, delivery, retrieval, and management of all content in various formats.
- Develop and execute an annual plan to align content efforts across the organization.
- Hire and manage models, hair and makeup for shoots.
- Lead the performance and development of an internal studio team, including photographers, art directors, producers, editors, stylists, project managers, and retouchers.
Estimated Salary Range: $80,000 - $120,000 per annum
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