Multimedia Content Operations Lead

7 days ago


Woodcliff Lake, New Jersey, United States Party City Full time

About the Company:

Party City is a leading global celebration company, serving over 70 countries with its extensive product range. As North America's largest party goods retailer, Party City offers innovative products at exceptional value, with a strong omnichannel presence and over 700 store locations across the continent.

About the Role:

The Content Studio Operations Manager will oversee a team to plan, coordinate, and optimize omni-channel photographic and video content execution for go-to-market asset creation across Party City's portfolio. This role requires efficient production of customer-centric content that aligns with brand and business goals, driving superior customer experiences and business growth.

Responsibilities and Duties:

  • Serve as a key advocate for multimedia content's strategic value.
  • Champion the growth of an internal multimedia content creation team.
  • Collaborate with brand, marketing, and creative teams to design new workflows and improve existing ones.
  • Conduct content audits and gap analysis with channel owners and agencies.
  • Oversee daily news tracking and reporting.
  • Elevate brand storytelling through imagery, supporting brand transformation efforts.
  • Coordinate all content activation initiatives, working with merchandising, product, marketing, manufacturing, wholesale, and studio teams.
  • Build and share content calendars with the broader team.
  • Determine innovative ways to capture and create photo/videos, leveraging technologies like CGI and AI.
  • Manage the governance, delivery, retrieval, and management of all content in various formats.
  • Develop and execute an annual plan to align content efforts across the organization.
  • Hire and manage models, hair and makeup for shoots.
  • Lead the performance and development of an internal studio team, including photographers, art directors, producers, editors, stylists, project managers, and retouchers.

Estimated Salary Range: $80,000 - $120,000 per annum



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