Marketing Specialist

3 days ago

Denville, New Jersey, United States TRI-K Industries Full time
Job Title: Marketing Specialist

About the Role:

We are seeking a highly skilled Marketing Specialist to join our team at TRI-K Industries. As a Marketing Specialist, you will be responsible for developing and executing comprehensive marketing plans to raise awareness and generate demand for our products.

Key Responsibilities:

  • Build marketing insights through analytics and identify market and consumer trends on different cosmetic market segments.
  • Research and analyze competitors' products, evaluating benefits, claims, value proposition, prices, and promotional materials.
  • Investigate areas of improvement for our products and promotional materials based on research findings.
  • Develop and execute visually engaging marketing campaigns, including email campaigns, to support specific marketing objectives across various channels and customer segments.
  • Cross-department collaboration to facilitate seamless product launches, including presentations, press releases, advertisement development, collateral creation, and coordination with media partners.
  • Lead the planning and execution of trade shows, ensuring effective representation of the company's brand and products within budget.
  • Maintain and update the company website, UL Prospector, Sharefile, and other third-party digital platforms, ensuring accurate and up-to-date information for stakeholders.
  • Support customer and consumer face-to-face interaction strategies, including organizing meetings and webinars to enhance engagement.
  • Track campaign performance and ensure generated leads are actioned.
  • Provide training and input to Sales, Strategic Marketing team, and related partners on Marketing initiatives and outcomes.
  • Prepare monthly, quarterly, and annual reports related to marketing outcomes, providing insights and recommendations for future strategies and initiatives.

Requirements:

Bachelor's degree (B.A.) in Marketing or related field, with 5+ years' experience. Chemistry or Biology background is a plus. Exposure to the personal care industry is a considerable advantage.

Skills:

  • Exceptional in Microsoft Office Suite (Word/Excel/PowerPoint)
  • Social media platforms
  • Mintel, Gravel AI, Euromonitor, etc.
  • HubSpot/Salesforce
  • Squarespace/Memberspace
  • Canva/Figma
  • Adobe Creative Suite (In Design/Illustrator/Photoshop)

Location:

This position is in Denville, NJ. All applicants must be able to commute locally to Denville. No relocation assistance is provided. Candidates must be able to legally work in the United States. Sponsorship is not available for this role.

Benefits:

We offer a competitive compensation package including medical, dental, 401(k), vision, paid time off, life insurance, and other programs and plans.

Equal Opportunity Employer:

TRI-K Industries is an equal opportunity employer and we celebrate and value diversity in our workforce. Hiring decisions are based on qualifications, merit, and business needs.

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