Personalization and Analytics Expert

2 weeks ago


Pierre, South Dakota, United States Under Armour Full time

About the Job

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This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a deadline-driven environment. As a Senior Professional, Personalization, you will collaborate with regional ecommerce and retail teams, global technology, and marketing teams to build highly personalized digital shopping experiences aimed at driving customer engagement, conversion, retention, and customer lifetime value.

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Key Responsibilities

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  • Conduct ongoing analysis of consumer trends and analytics, making recommendations for personalization strategies">
  • Monitor personalization KPIs, creating and updating regular reporting of personalization activations and performance">
  • Create compelling charts and presentations, leveraging data to tell a story, make a business case, and identify opportunities">
  • Leverage analytics to measure and report on segmentation, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional partners and senior management">
  • Develop personalized strategies encompassing content, lifecycle, recommendations, offers, and triggers to ensure a highly personalized shopping experience throughout the direct-to-consumer (DTC) ecosystem">
  • Measure campaign performance and make recommendations to iterate and improve future campaign performance">
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About You

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We're looking for someone with a passion for consumer data and insights, and translating those insights into marketing activation opportunities. Strong technical data skills, including intermediate SQL knowledge, as well as strategic thinking and an execution mindset to drive business objectives, are essential.

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Compensation and Benefits

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$77,239.00 - $106,203.90 USD per year, plus paid volunteer days, Under Armour merchandise discounts, competitive 401(k) plan matching, maternity and parental leave, health and fitness benefits, and a commitment to diversity and inclusion.



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