Digital Experience Specialist

3 weeks ago


Pierre, South Dakota, United States Under Armour Full time

About the Role

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The Senior Professional, Personalization will conduct in-depth analyses to understand consumer behaviors, create data-driven strategies for consumer segments, and leverage personalization tools to craft and maintain campaigns. This position will also be responsible for monitoring and reporting on personalization campaign performance.

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Your Impact

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  • Conduct ongoing analysis of consumer trends and analytics, making recommendations for personalization strategies">
  • Monitor personalization KPIs, creating and updating regular reporting of personalization activations and performance">
  • Create compelling charts and presentations, leveraging data to tell a story, make a business case, and identify opportunities">
  • Leverage analytics to measure and report on segmentation, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional partners and senior management">
  • Develop personalized strategies encompassing content, lifecycle, recommendations, offers, and triggers to ensure a highly personalized shopping experience throughout the direct-to-consumer (DTC) ecosystem">
  • Measure campaign performance and make recommendations to iterate and improve future campaign performance">
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What We're Looking For

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The ideal candidate will have a passion for consumer data and insights, and translating those insights into marketing activation opportunities. A strong combination of technical data skills, including intermediate SQL knowledge, as well as strategic thinking and an execution mindset to drive business objectives is essential.

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Benefits

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Paid volunteer days, Under Armour merchandise discounts, competitive 401(k) plan matching, maternity and parental leave, health and fitness benefits, and a commitment to diversity and inclusion are just a few of the perks we offer.

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About Under Armour

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We're committed to empowering those who strive for more, and our values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.



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