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Associate Director, E-Commerce Strategy

2 months ago

Hawthorne, New York, United States Taro Pharmaceuticals Inc Full time
Job Description

The Associate Director, E-Commerce Strategy will play a pivotal role in driving the development and execution of a comprehensive digital strategy to achieve sales goals for own label and branded products through the implementation and optimization of various web-based channels. This role will define key performance indicators (KPIs) and deliver analytics that drive growth and strategy development to increase traffic and maximize returns through external partnerships.

Key Responsibilities

  • Oversee the overall management of the E-commerce Business, including preparation of annual budgets, monthly forecasts, achieving sales targets, inventory management, accounts receivables, and other related tasks.
  • Develop and maintain extensive knowledge of 1P and 3P relationships with Amazon, Walmart, eBay, Shopify, and other major e-commerce companies.
  • Collaborate with cross-functional teams to develop and execute strategic and tactical business plans supporting the e-commerce strategy.
  • Develop and manage KPIs, including revenue, conversion rates, average order value, customer lifetime value, net profit, customer acquisition cost, returns on ad spend, shopping cart abandonment rate, and others.
  • Responsible for collaborating with cross-functional partners to manage all aspects of the e-commerce business, including business planning, content strategy and development, promotional campaigns, and other online marketing initiatives.
  • Generate and implement new sales and dynamic marketing initiatives to increase e-commerce revenue and profitability.
  • Participate in the planning and ongoing management of budgets to ensure KPIs are achieved.
  • Collaborate with technology and marketing teams to ensure technical capabilities to deliver, measure, and optimize the success of e-commerce marketing campaigns.
  • Manage the user experience of the product and website, including site navigation, content development, checkout funnel, and promotional campaigns, ensuring consistent messages and recommending opportunities for optimization and engagement.
  • Ensure online compliance with governmental agencies and proper utilization of intellectual property across e-commerce channels.

Qualifications

  • Bachelor's degree in Business or Marketing major (quantitative, test-driven field or equivalent experience).
  • 8-10 years of e-commerce experience.
  • 3-5 years' experience managing a team.
  • Solid understanding of applicable KPIs along with the tools needed to measure and analyze campaign performance.
  • Proven success in managing accounts and data analytics to drive revenue and brand growth.

Preferred Skills

  • In-depth experience with website analytics tools such as Google Analytics.
  • Strong self-organization and time management skills.