Digital Marketing Specialist II

5 days ago


Pittsburg, Kansas, United States Pitsco Full time
Job Summary

The Digital Marketing Specialist II plays a crucial role in ensuring Pitsco's K-12 brand and products are effectively communicated and marketed in various digital formats and platforms. This position requires a unique combination of strategic thinking, planning, and problem-solving as well as hands-on graphics digital production, distribution, assessment, and maintenance.

Key Responsibilities
  • Utilize inbound marketing software and service platforms to create and execute digital content, including landing pages, emails, newsletters, surveys, forms, blogs, and promotions.
  • Manage strategy and maintenance of contact databases in inbound marketing software and service platforms and its integration with relationship management software and web development platforms.
  • Develop and maintain processes and systems for lead scoring, nurture campaigns, and automated workflows.
  • Design graphics and animations that support Pitsco's digital marketing efforts, including email, blog, social media, and web.
  • Coordinate activities of blog content contributors and execute planning, scheduling, and directing all copy and graphics needed for the Pitsco Blog.
  • Plan and execute general promotions.
  • Maintain/update materials to ensure they comply with the Pitsco identity, including landing pages, templates, banners, online ads, widgets, and marketing-related web graphics.
  • Support creation and distribution of Pitsco print and digital materials as needed.
  • Assist the Marketing team with brainstorming, marketing, and advertising strategies.
  • Assist in the creation and maintenance of the annual Marketing calendar.
  • Stay current on industry-standard practices, tools (software), and trends.
  • Work closely with stakeholders and other departments/employees to ensure deadlines are met.


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