Digital Marketing Strategist

3 days ago


ValdeReuil, Normandie, United States Liberty Hardware Mfg. Corp. Full time
Job Summary

Liberty Hardware Mfg. Corp. is seeking a highly skilled Digital Marketing Manager to lead our Top of Funnel (TOF) marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing TOF digital advertising strategies that drive brand awareness and customer engagement.

Key Responsibilities
  • Develop and present TOF digital advertising strategies that align with company objectives and industry standards.
  • Identify opportunities for growth across core focus areas and develop strategies to capitalize on them.
  • Stay up-to-date with the latest trends in TOF digital marketing and build a capability roadmap to support company growth objectives.
  • Collaborate with cross-functional teams to ensure seamless execution of TOF marketing campaigns.
  • Measure the impact of TOF campaigns on critical metrics and analyze performance across all marketing funnel stages.
Requirements
  • Minimum 5 years of experience in paid media, social media, and influencer management.
  • Minimum 2 years of experience working as a strategic lead with digital agency exposure.
  • Proven track record of connecting content strategies to financial business results.
  • Deep understanding of running digital marketing campaigns on social media platforms and paid advertising platforms.
  • Strong project management skills with the ability to balance short-term and long-term priorities.
  • Experience presenting strategy and results to C-level teams.
What We Offer

Liberty Hardware Mfg. Corp. offers a dynamic and supportive work environment that fosters growth and development. Our employees are the most meaningful driver of our success, and we invest in their total wellbeing to help them thrive.



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