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Vice President of Product Marketing

2 months ago

San Francisco, California, United States Merge API Full time
Job Overview

At Merge, we are transforming the integration landscape for B2B enterprises. The integration challenge is significant; companies often invest extensive hours annually connecting with multiple vendors. Achieving alignment across sales, partnerships, product management, design, engineering, and customer success is crucial and can be quite complex. The integration tasks seem never-ending.

Our Unified API enables developers to provide seamless integrations with numerous platforms effortlessly. We are in search of a visionary leader to spearhead the development, design, and support of enterprise-grade software capable of scaling to millions of users.

Merge is on the lookout for a Head of Product Marketing to strategically establish and lead our product marketing division, driving Merge towards enhanced customer growth. We seek a leader who is deeply passionate about grasping customer requirements, delving into product specifics, and crafting messaging that communicates value-driven, innovative initiatives. This leadership position demands exceptional communication, leadership, and marketing expertise, collaborating closely with teams across product, sales, growth, partnerships, and more.

Key Responsibilities:

  • Develop Strategic Narratives, Messaging, and Positioning: Create and refine positioning and messaging (encompassing market, company, platform, product, and competitive positioning) to empower sales teams in closing deals, facilitating successful product launches, and communicating effectively across all market-facing channels (website, sales communications, content, etc.).
  • Engage with Customers: Interact with existing and potential customers, advocating for their needs and motivations in branding and product roadmap, guiding the team to promote new concepts and maximize the Merge experience.
  • Design Customer Journey: Establish and maintain a comprehensive customer journey for buyer personas in collaboration with revenue leadership; utilize this to implement acquisition, activation, and expansion strategies.
  • Collaborate with Sales Teams: Work alongside sales and other customer-facing teams to create proactive enablement materials, value tools, and strategies that enhance our capacity to secure deals, consult clients, and enrich their experience with Merge.
  • Educate Stakeholders: Inform industry analysts, prospects, and customers about Merge's vision and solutions through meetings, webinars, conferences, and trade shows.
  • Thought Leadership: Participate in event presentations, author compelling articles, and brief decision-makers to reinforce our status as a thought leader in the industry.

Ideal Candidate Profile:

  • 5+ years of relevant experience in Product Marketing with a focus on directing and strategizing Product Marketing efforts.
  • Experience in leading a team of Product Marketers is advantageous.
  • Proven ability to differentiate technical products for both technical users and economic decision-makers.
  • Excellent written communication skills, clear and concise.
  • Engaging presentation skills effective in both small and large group settings.
  • Strong communication abilities and capacity to align with internal stakeholders, including sales, product management, and other marketing teams.

Compensation:

  • The cash compensation range for this position is $175,000 - $230,000.
  • Actual compensation packages are determined by various factors unique to each candidate, including skill set, experience, and certifications. In addition to cash compensation, all full-time employees receive an equity compensation package.

Benefits:

  • Unlimited PTO plus 10 company holidays.
  • Pre-tax commuter benefits.
  • Comprehensive health, vision, and dental insurance coverage.
  • 401K Plan.
  • $200 one-time home office stipend.
  • In-office snacks and complimentary dinner for late work hours.

Merge is committed to being an equal opportunity employer, valuing diversity within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.