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National Sales Director

2 months ago

Weymouth, Massachusetts, United States Electroswitch Full time

Summary

This position holds full responsibility for sales and marketing operations at the unit level. Reporting directly to the Vice President/General Manager, this role is crucial in driving revenue growth and market share expansion.

Essential Responsibilities
  • Provide leadership to the sales team, fostering a culture of collaboration, continuous improvement, and innovation aligned with ISO standards.
  • Oversee the development and implementation of comprehensive sales policies and procedures across the organization.
  • Manage departmental budgets and goals, ensuring alignment with overall business objectives and reporting progress to the Business Unit General Manager.
  • Directly manage regional sales managers and customer service representatives, providing guidance, mentorship, and performance feedback.
  • Conduct regular field visits (minimum 25% of workdays) to engage with customers, assess sales representative performance, and evaluate the effectiveness of sales processes.
  • Develop and execute product line strategies, supported by robust systems and processes, to maximize market penetration and profitability.
  • Analyze market data to identify trends, opportunities, and challenges, providing actionable insights to inform strategic decision-making.
  • Monitor sales performance against forecasts, proactively adjusting product line strategies based on key market segments to achieve revenue targets.
  • Develop and submit an annual advertising plan and budget for approval, ensuring alignment with marketing objectives and brand positioning.
  • Manage relationships with manufacturer's representatives, including commission policy, sales credit allocation, performance evaluation, and corrective actions to drive sales growth and meet company objectives.
  • Design and implement comprehensive training programs for customers and manufacturing representatives, enhancing product knowledge and sales effectiveness.
  • Establish and maintain pricing strategies and policies that ensure uniformity across markets while maximizing profitability.
  • Develop an annual strategic sales plan and present quarterly performance reports to senior management, highlighting key achievements and areas for improvement.
  • Lead the customer contract pricing process, ensuring competitive pricing structures that optimize revenue generation and customer satisfaction.
  • Build and maintain strong relationships with key customers, addressing their needs and providing exceptional service.
  • Implement best practices for account coverage and customer satisfaction, leveraging resources effectively to deliver a positive customer experience.
  • Promote a safe work environment within areas of responsibility, adhering to company safety protocols.
  • Communicate critical issues and updates to management, ensuring transparency and informed decision-making.
  • Manage international accounts, providing dedicated support, quote generation, and pricing updates to ensure customer satisfaction and growth in global markets.
  • Take on additional responsibilities as assigned by management, contributing to the overall success of the sales organization.