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Advertising and Marketing Specialist

2 months ago

Charleston, West Virginia, United States Top Line Full time
Job Overview

As a key member of our team at Topline, you will be responsible for driving the success of our digital advertising campaigns across various platforms. Your expertise in managing and optimizing campaigns, analyzing performance, and leveraging data to inform strategic decision-making will be crucial in helping us achieve our business goals.

Key Responsibilities
  • Campaign Management: Develop, execute, and manage PPC campaigns across multiple channels, ensuring alignment with our business objectives.
  • Platform Expertise: Proficiently utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI and drive campaign success.
  • Analytics and Reporting: Utilize Google Sheets and other tools for campaign tracking, reporting, and analysis, and dive deep into analytics with GA4 to understand campaign performance and customer behavior.
  • Conversion Tracking: Implement and fine-tune conversion tracking to accurately measure the success of campaigns and provide actionable insights and recommendations based on data-driven analysis.
  • Collaboration and Communication: Collaborate with cross-functional teams to ensure campaign alignment with product offerings and company goals, and stay updated on advertising and analytics trends, tools, and best practices.
Requirements and Qualifications
  • Experience: Proven experience in managing digital advertising campaigns and expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager.
  • Skills: Strong proficiency in Google Sheets, GA4, and other analytics tools, deep understanding of conversion tracking mechanisms and attribution modeling, analytical mindset, and excellent communication and collaboration skills.
  • Education: Bachelor's degree in Marketing, Analytics, or a related field is preferred, and relevant certifications in Google Ads, Google Analytics, etc., are highly desirable.
What We Offer
  • Competitive Compensation: A competitive base with a rewarding commission structure.
  • Opportunities for Growth: Opportunities for unlimited growth and advancement within the organization.
  • Dynamic Work Culture: A dynamic work culture that values innovation, hard work, and the success of our team members.
  • Professional Development: Professional development opportunities in a rapidly growing, venture-backed company.
  • Remote Working Culture: A remote working culture that supports work-life balance.