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Marketing Production Coordinator

2 months ago

Shelton, Connecticut, United States SAI Systems International, Inc. Full time

Job Title: Marketing Production Specialist

Status: Exempt

Department: Health

Supervisor: Marketing Leader

Number of Subordinates: 0

Position Overview:
The Marketing Production Specialist is responsible for utilizing diverse channels and methodologies, including content marketing, search engine optimization, and paid advertising, to drive lead generation efforts. This role involves leveraging data analytics to evaluate the effectiveness of lead generation initiatives and making necessary adjustments to enhance outcomes. The specialist will ensure that marketing production not only yields high-quality outputs but also actively contributes to the organization's growth and revenue generation. They will manage the development, execution, and distribution of marketing campaigns and materials, ensuring alignment with brand standards and business goals. Coordination with various stakeholders, management of timelines, budgets, and resources will be essential to guide projects from inception to completion.

Key Responsibilities:

  • Project Oversight:
    • Direct and supervise the creation of all marketing assets, encompassing digital and print materials, videos, and promotional content.
    • Guarantee timely delivery of marketing projects within defined scope and budget.
    • Maintain relationships with external vendors and freelance professionals.
    • Possess comprehensive knowledge of the marketing lifecycle, from planning to execution, with experience in producing diverse marketing collateral.
  • Lead Generation Strategy:
    • Formulate and execute lead generation strategies to cultivate new business opportunities, aligned with the overall marketing approach.
    • Collaborate with sales and marketing teams to develop content and campaigns focused on lead generation.
    • Utilize various tools and platforms to monitor the effectiveness of lead generation efforts.
    • Analyze performance data to assess campaign efficiency and continuously refine strategies for improved results.
    • Work with content and design teams to create impactful promotional materials.
  • Collaboration:
    • Engage closely with the creative team to produce marketing materials.
    • Ensure alignment between marketing strategies and production outputs through collaboration with the marketing team.
    • Partner with marketing and sales to develop audience segmentation and build prospect lists.
  • Financial Management:
    • Develop and oversee the production budget, ensuring cost-effectiveness in all projects.
    • Negotiate with suppliers to secure quality and timely delivery of products.
  • Quality Control:
    • Ensure all final products comply with brand guidelines and quality standards.
    • Review and approve materials prior to public release.
    • Provide reporting on performance metrics, including data analytics and engagement outcomes.
  • Process Enhancement:
    • Implement and refine production processes to boost efficiency and maintain consistency across marketing materials.
    • Establish a project management system to facilitate smooth workflows and communication.
    • Monitor engagement metrics and identify areas for improvement.
  • Vendor Relations:
    • Identify and manage relationships with external production vendors and freelance resources to ensure high-quality deliverables.
    • Negotiate contracts and agreements with external partners.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field from an accredited institution.

Experience & Skills:

  • A minimum of 5 years of experience in marketing production, demonstrating the ability to manage multiple projects concurrently.
  • Proficient understanding of lead generation best practices and digital marketing strategies.
  • Experience in managing external vendors and production budgets.
  • Familiarity with modern marketing technology platforms, including CRM and analytics tools.
  • Strong communication skills, capable of presenting to diverse audiences and leading cross-functional teams.
  • Proficient in project management software; basic knowledge of design software is advantageous.
  • Excellent organizational skills with the ability to prioritize and manage multiple deadlines.
  • Detail-oriented with a commitment to producing high-quality work.
  • Ability to thrive in a fast-paced environment and adapt to changing priorities.
  • Proactive and solution-focused mindset.
  • Strategic thinker with the ability to adapt to market changes.
  • Proven leadership skills and ability to work collaboratively within diverse teams.
  • Strong analytical skills with the capacity to translate data into actionable insights.

Organizational Relationships:

  • Foster and maintain positive relationships within the organization and with external partners to support the company's success and growth.