Marketing Specialist

5 hours ago


Kalamazoo, Michigan, United States Sinclair Inc. Full time

Job Summary

Sinclair Inc. is seeking a highly skilled Marketing Consultant to drive growth of assigned accounts, uncover new opportunities, and nurture strong relationships with existing clients.

Key Responsibilities

  • Deliver weekly revenue forecasts with high accuracy using in-house sales tools and data-rich systems.
  • Maintain and continuously grow a book of business by actively seeking ways to increase spending of existing business.
  • Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs.
  • Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed.
  • Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility.

Preferred Knowledge, Skills, and Experience

  • Familiarity with cross-platform marketing solutions and sales methodologies.
  • Knowledge of CRM platforms and sales management software.
  • Ability to adapt quickly in an unpredictable and rapidly changing environment.
  • Excellent communication, presentation, problem-solving, critical thinking, and time management/prioritization skills.
  • High-level proficiency with MS Office applications.

Value Statements and Expectations

  • Honor and respect the dignity of every person.
  • Encounter others with respect and compassion.
  • Act with humility and be a person of integrity.
  • Reach out to others in a spirit of collaboration.
  • Communicate openly and frequently.
  • Put the health of the organization and our people at the forefront of every decision.
  • Be customer-focused.
  • Embrace lifelong learning.
  • Work with purpose and consistently show up engaged.

EEO and Inclusivity

Sinclair Inc. is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.



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