Marketing Specialist

6 days ago


Fort Worth, Texas, United States Radiology Associates of North Texas Full time
Job DescriptionAbout Radiology Associates of North Texas

Radiology Associates of North Texas is seeking a skilled marketing professional to join our team. As a leading healthcare provider, we are committed to delivering exceptional patient care and expanding our services to meet the evolving needs of our community.

Job Summary

We are looking for a motivated and results-driven Marketing Specialist to assist in the growth of our Interventional Radiology (IR) service line. The successful candidate will work closely with our hospital-based Interventional Radiologists to develop and implement strategic marketing campaigns that increase referrals and enhance brand awareness in the market.

Key Responsibilities
  • Visit a minimum of 30 referring offices weekly to build relationships and promote our services
  • Provide weekly field marketing reports to key practice stakeholders to ensure transparency and accountability
  • Coordinate field-marketing opportunities for hospital-based IR physicians to increase visibility and engagement
  • Identify new opportunities for business growth and develop strategies to capitalize on them
  • Work to increase referrals from existing referral sources and expand our network of referral partners
  • Plan and execute educational events for referral sources and consumers to promote our services and expertise
  • Ensure referral sources are stocked with RANT/VIS marketing resources to support their needs
  • Build and maintain a database of current contact information for referral sources to facilitate communication and outreach
  • Assist the Chief Marketing Officer in developing IR marketing plans and budgets to ensure growth and expansion of our services
  • Identify and maintain relationships with key hospital leadership, local, regional, and national organizations, and vendors critical to the success of our IR services
  • Collaborate with the RANT Marketing team to develop IR-specific marketing collateral to promote our services
  • Oversee the evaluation and success of marketing campaigns and efforts, assessing and adjusting them as needed for optimal results
  • Proactively communicate with the Chief Marketing Officer, IR physicians, and IR staff to keep stakeholders informed on relevant market information
  • Travel locally within the DFW Metroplex to meet with referral sources and build relationships
  • Collaborate with the RANT Marketing Communications Manager on RANT social media and PR initiatives
  • Collaborate with the Director of Operations to assist in Relationship Management initiatives at Tarrant County Hospitals
Qualifications
  • Bachelor's degree in Marketing or a related field, or equivalent industry experience
  • Minimum of two years of healthcare sales experience, with a valid driver's license and liability insurance
  • Effective written and verbal communication skills, excellent time management skills, and the ability to be self-directing and self-motivating
  • Proficient in Microsoft Office, with Salesforce CRM experience preferred


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