Marketing Specialist
6 days ago
Radiology Associates of North Texas is seeking a skilled marketing professional to join our team. As a leading healthcare provider, we are committed to delivering exceptional patient care and expanding our services to meet the evolving needs of our community.
Job SummaryWe are looking for a motivated and results-driven Marketing Specialist to assist in the growth of our Interventional Radiology (IR) service line. The successful candidate will work closely with our hospital-based Interventional Radiologists to develop and implement strategic marketing campaigns that increase referrals and enhance brand awareness in the market.
Key Responsibilities- Visit a minimum of 30 referring offices weekly to build relationships and promote our services
- Provide weekly field marketing reports to key practice stakeholders to ensure transparency and accountability
- Coordinate field-marketing opportunities for hospital-based IR physicians to increase visibility and engagement
- Identify new opportunities for business growth and develop strategies to capitalize on them
- Work to increase referrals from existing referral sources and expand our network of referral partners
- Plan and execute educational events for referral sources and consumers to promote our services and expertise
- Ensure referral sources are stocked with RANT/VIS marketing resources to support their needs
- Build and maintain a database of current contact information for referral sources to facilitate communication and outreach
- Assist the Chief Marketing Officer in developing IR marketing plans and budgets to ensure growth and expansion of our services
- Identify and maintain relationships with key hospital leadership, local, regional, and national organizations, and vendors critical to the success of our IR services
- Collaborate with the RANT Marketing team to develop IR-specific marketing collateral to promote our services
- Oversee the evaluation and success of marketing campaigns and efforts, assessing and adjusting them as needed for optimal results
- Proactively communicate with the Chief Marketing Officer, IR physicians, and IR staff to keep stakeholders informed on relevant market information
- Travel locally within the DFW Metroplex to meet with referral sources and build relationships
- Collaborate with the RANT Marketing Communications Manager on RANT social media and PR initiatives
- Collaborate with the Director of Operations to assist in Relationship Management initiatives at Tarrant County Hospitals
- Bachelor's degree in Marketing or a related field, or equivalent industry experience
- Minimum of two years of healthcare sales experience, with a valid driver's license and liability insurance
- Effective written and verbal communication skills, excellent time management skills, and the ability to be self-directing and self-motivating
- Proficient in Microsoft Office, with Salesforce CRM experience preferred
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