Director of Global Demand Generation

24 hours ago


Honolulu, Hawaii, United States Rocket Software Full time
Job Description

Rocket Software is seeking a highly experienced and results-driven Director of Demand Generation to lead our global strategy and help us scale to new heights.

The ideal candidate will have experience in B2B marketing, strong leadership abilities, and a deep understanding of global markets, with a focus on integrated campaigns that fuel demand and pipeline growth.

This role will lead a centralized demand gen team, collaborating closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.

Key Responsibilities:
  • Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
  • Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
  • Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
  • Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  • Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  • Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
  • Foster a culture of innovation, collaboration, and continuous improvement within the team.
Requirements:
  • 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  • Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  • Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  • Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  • Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  • Excellent leadership and team management skills, with experience leading a globally distributed team.
  • Analytical mindset with strong data-driven decision-making skills.
  • Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.


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