Marketing Manager

22 hours ago


Little Rock, Arkansas, United States Arkansas Department of Workforce Services Full time
Marketing Manager Job Description

This role is part of the Arkansas Department of Workforce Services team, responsible for promoting Essick Air Products and Champion Cooler.

Key Responsibilities:
  • Develop and implement marketing strategies to meet market demands.
  • Collaborate with the marketing team, business partners, and external partners to craft effective marketing plans.
  • Manage the graphics team and social media staff to ensure quality standards and deadlines are met.
  • Conceptualize, design, and proof solutions for various projects, including brochures, sales sheets, videos, advertisements, and billboards.
  • Oversee packaging designs and redesigns to maintain brand consistency.
  • Build and execute social media strategies for five brands across multiple platforms.
  • Collaborate with other departments to manage online reputation, including responding to customer reviews and answering questions.
  • Maintain a library of marketing and advertising materials, including project files, product photography, and brand guidelines.
  • Create and implement online advertising campaigns using Google AdWords.
  • Design and manage websites for up to five brands.
  • Coordinate and manage tradeshows.
  • Provide direction and coaching to direct reports.
Requirements:
  • 5-8 years of experience in a marketing management position.
  • Ability to maintain a database of resources for production needs.
  • Strong organizational and time management skills.
  • Graphic design experience and proficiency in Adobe CC programs.
  • SEO and SEM experience.
  • Occasional travel required.


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