Marketing Manager

1 day ago


Little Rock, Arkansas, United States Arkansas Department of Workforce Services Full time
Job Summary

We are seeking a highly motivated and versatile Marketing Manager to help drive growth for Essick Air Products and Champion Cooler. This individual will be responsible for developing and implementing short-term and long-term marketing strategies to meet market demands.

Key Responsibilities
  • Utilize market research and industry trends to identify marketing opportunities and develop effective marketing strategies.
  • Collaborate with the marketing team, business partners, and external strategic partners to craft and execute marketing campaigns.
  • Manage the graphics team and social media staff to ensure all quality standards and deadlines are met.
  • Conceptualize, design, and proof solutions for various projects, including brochures, sales sheets, videos, advertisements, and billboards.
  • Oversee all packaging designs and redesigns to ensure brand consistency.
  • Build and execute social media strategies for five brands across various platforms.
  • Collaborate with other departments to manage online reputation and respond to customer reviews.
  • Maintain a library of marketing and advertising materials, including project files, product photography, and brand guidelines.
  • Create and implement online advertising campaigns using Google AdWords.
  • Design and manage websites for up to five brands.
  • Coordinate and manage tradeshows.
  • Provide direction and coaching to direct reports.
Basic Qualifications
  • 5-8 years of experience in a marketing management position.
  • Ability to maintain a database of resources for production needs.
  • Well-organized and efficient with the ability to multitask.
  • Graphic design experience and proficiency in Adobe CC programs.
  • Experience writing dialog and product descriptions.
  • SEO and SEM experience.

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