Director of Partnerships and Strategic Activation
1 week ago
DEJ Companies is seeking a highly motivated and experienced individual to lead and advance partnership efforts across the JR Motorsports and DEJ Management portfolio. This position is responsible for creating and executing strategic partner activation plans, leading select partner account activity, and supporting the broader team in project coordination, performance measurement, and timeline implementation.
Key Responsibilities:
- Develop and lead the day-to-day management of select partner accounts under the supervision of the Head of Partnerships.
- Design and implement partnership activation strategies across JR Motorsports and DEJ Management that deliver on partner objectives.
- Collaborate with the broader team to create custom decks and pitch activation programs to partners.
- Analyze performance data across multiple channels to create insights that inform future activation strategies and ensure sponsorship ROI.
- Lead a team of partnership managers responsible for the implementation of activation programs, ensuring deliverables and plans are executed as aligned upon.
- Support business development initiatives, including creative thought strategy to pitch informed activation concepts.
- Foster strong, collaborative working relationships with partners to encourage new and repeat business opportunities.
- May take on special projects and roles to assist the team where needed.
- Stay up-to-date on the broader sponsorship landscape, trends, and activation tactics.
Requirements:
- Minimum of a Bachelor's Degree
- 6+ years' experience in sports or entertainment marketing with a focus on partnership management and activation
- Demonstrated strategic and creative thinking
- Proven track record of creating and executing strategic activation plans
- Excellent communication, interpersonal, and organizational skills
- Ability to develop informed, concise, and effective materials for partners
- Proficiency in Microsoft Suite, particularly with PowerPoint, Word, and Excel
- Ability to lead and think creatively
- Flexibility and ability to react calmly under stressful circumstances
- Previous agency experience and knowledge of the NASCAR/motorsports industry is valued
- Ability to travel to some race weekends and be comfortable with extended days/nights, especially during periods of partnership activation
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Strategic Partnership Manager
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Strategic Partnership Lead
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Mooresville, North Carolina, United States JR Motorsports Full timeJob Title: Director of PartnershipsDEJ Companies is seeking a highly motivated and experienced individual to lead and advance partnership efforts across the JR Motorsports and DEJ Management portfolio. This position is responsible for creating strategic partner activation plans, leading select partner account activity, and supporting the broader team in...
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