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Consumer Insights Analyst
2 months ago
Company Overview:
NBCUniversal is a leading global media and entertainment organization, dedicated to producing and distributing high-quality content across various platforms, including film, television, and streaming services. Our portfolio encompasses renowned brands such as NBC, CNBC, and Universal Pictures, as well as world-class theme parks and attractions.
Position Summary:
We are seeking a dedicated Consumer Insights Analyst to uncover valuable primary research insights that will support the Fandango portfolio. This role is essential within the Consumer Insights team, focusing on primary research projects and performing in-depth analysis to meet the strategic goals of the organization.
Key Responsibilities:
- Conduct thorough research and analysis to inform decision-making related to storytelling, marketing strategies, and brand positioning.
- Design and implement qualitative and quantitative research initiatives, including survey creation, data analysis, and presentation of findings.
- Act as a consultative resource for internal stakeholders, providing insights into movie viewers' preferences and behaviors.
- Collaborate effectively with cross-functional teams to optimize marketing efforts across the Fandango portfolio.
Qualifications:
- A passion for movies and familiarity with the theatrical and streaming landscape.
- A Bachelor’s degree in a relevant field such as Business, Market Research, Psychology, or Statistics.
- At least 1 year of experience in market research and data analysis, including internships.
- Strong writing and storytelling abilities.
- Basic knowledge of statistics and experience with data analysis tools.
- Excellent collaboration and interpersonal skills.
- Ability to manage multiple projects effectively.
- Proficiency in Microsoft Office Suite.
Preferred Qualifications:
- A Master’s degree is a plus.
- Experience with survey and data analysis tools such as Qualtrics.
- Ability to thrive in a fast-paced environment and meet deadlines.
- A detail-oriented approach with a positive team spirit.
Work Environment:
This position is designated as hybrid, requiring in-office contributions a minimum of three days per week. NBCUniversal offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k), paid leave, and various discounts and perks.
