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Business Intelligence Specialist

2 months ago

Union, Kentucky, United States AAA Club Alliance Full time
Job Summary

We are seeking a highly skilled Marketing Data Analyst to join our team at AAA Club Alliance. As a key member of our marketing department, you will be responsible for developing and implementing data-driven strategies to optimize our marketing campaigns and improve our overall business performance.

Key Responsibilities
  • Develop and Execute Data-Driven Marketing Strategies
    • Partner with key business stakeholders to design and implement effective targeting and segmentation strategies that maximize ROI in various marketing channels.
    • Design and build processes to execute and automate campaign strategies, ensuring seamless integration with our existing systems.
  • Lead Data Analysis and Insights
    • Create data mining architectures, statistical reporting, and data analysis methodologies to identify trends in large data sets and provide actionable insights to inform business decisions.
    • Capture and mine data to identify customers most likely to respond to various direct marketing messages, and perform statistical analysis to generate lists of customers for targeted direct marketing campaigns.
  • Collaborate with Cross-Functional Teams
    • Work closely with IT and Adobe DBAs to integrate and test new data sources, ensuring seamless data flow and minimizing disruptions to our operations.
    • Use data management tools to standardize customer contact information, improve delivery rates, and enhance campaign performance and analysis opportunities.
  • Enhance Business Processes and Procedures
    • Update and enhance business procedures manual to reflect best practices and ensure compliance with regulatory requirements.
    • Enhance existing campaign management business processes to support efficient campaign management and marketing using ever-developing best practices.
  • Other Responsibilities
    • Liaison with digital marketing and agency partners to ensure alignment with our marketing strategies and goals.
    • Perform other duties as assigned by management to support the overall success of our marketing department.
    Requirements
    • Education
      • Bachelor's Degree in Computer Programming, Statistics, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience, and certifications will be considered.
    • Experience
      • 2+ years of experience working with relational data.
      • 2+ years of direct marketing experience.
      • 3+ years of experience programming in SQL.
      • SQL MCTS Certifications preferred.
    • Skills
      • Comprehensive knowledge of 2016 Microsoft Office Suite.
    What We Offer
    • A competitive salary, depending on experience.
    • A comprehensive benefits package, including insurance, 401(k), holidays, and vacations.
    • The opportunity to work in a dynamic and collaborative environment, where you can see the impact of your contributions on a daily basis.

AAA Club Alliance is an equal opportunity employer, committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences. We strive to attract and retain candidates with a passion for their work and encourage all qualified individuals to apply.