Digital Marketing Specialist
2 weeks ago
Job Location
Port Saint Lucie - Port Saint Lucie, FL
Position Type
Full Time
Education Level
High School
Travel Percentage
None
Job Shift
Day
Description
JOB DESCRIPTION
JOB TITLE: Digital Marketing Specialist
DEPARTMENT: Marketing
REPORTS TO: Digital Marketing Director
BACK UP: N/A
STATUS: Non - Exempt
PRIMARY FUNCTIONS AND RESPONSIBILITIES:
- Plan and execute all web display and PPC advertising campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with other internal and external partners.
- Create, test and report of A/B ad tests.
- Give direction and input on streaming and OTT placement.
- Strategize how to create show videos and salesmen ads. Including how to best promote ads on different platforms.
- Adhere to all company policies, SOP's and guidelines.
- Adhere to all quality, safety, policies, procedures, and reporting.
- Other duties as required.
Qualifications
QUALIFICATIONS:
Skills & Abilities:
- Adaptability and creative problem-solving skills.
- Self-motivated yet customer focused internally and externally.
- Proficient in marketing research.
- Detail orientated with ability to quickly and effectively handle multiple priorities and assignments to meet deadlines.
- Communicates effectively in writing and speaking.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Ability to prioritize tasks and to delegate them when appropriate.
- Bachelor's degree in marketing or appropriate business is helpful but not required.
- 1 - 5 years marketing or business-related field.
- Experience in optimizing landing pages and user funnels along with A/B and multivariate experiments.
- Knowledge of website analytics tools.
- Knowledge of Microsoft Applications (i.e., Suite, Outlook, Excel, Trader Traxx, HTML, CSS and JavaScript development/constraints, etc.)
- Up to date with the latest trends and best practices in online marketing and measurement proficiency in InDesign, Illustrator, Photoshop, Word Press.
- Automotive or RV dealership knowledge is helpful but not required.
- Requires ability to hear and speak.
- Requires ability to remain in a stationary position for prolonged periods.
- Requires the ability to work outside of normal business hours or on weekends to meet deadlines on occasions.
- Requires ability to stoop, bend, reach, lift and carry items up to 10lbs occasionally.
- Requires manual dexterity to use common office equipment (i.e. computer, Word, copiers, scanners).
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