Marketing Operations Specialist
4 weeks ago
At Trimble, we're seeking a Marketing Operations Specialist to join our team. As a key member of our marketing operations team, you'll play a critical role in driving lead generation, nurturing customer relationships, and enabling data-driven marketing strategies.
Key Responsibilities:- Analyze and report on campaign metrics, distributing performance insights to the marketing team.
- Collaborate with management to define KPIs, create reporting frameworks, and analyze campaign performance.
- Develop and implement recommendations to continuously improve campaign effectiveness.
- Manage marketing automation efforts and processes, staying updated on best practices, strategies, and industry standards.
- Plan and execute A/B testing to enhance productivity, conversion rates, campaign ROI, and sales growth.
- BS/BA degree in Marketing, Business, or a related field.
- 2+ years of experience in marketing and marketing automation software. Marketo experience is preferred.
- Experience in B2B marketing; indirect channel experience is a plus.
- Proficiency in lead scoring, segmentation, and email marketing best practices.
- Strong understanding of digital marketing channels such as email, web, social media, and content marketing.
- Knowledge of CRM best practices, preferably Salesforce.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Ability to manage multiple projects simultaneously with high attention to detail.
- Excellent communication skills, capable of conveying complex concepts in straightforward terms.
- Proficiency in omni-channel reporting and analytics.
- Working knowledge of HTML and CSS is preferred and JavaScript a plus.
- Knowledge of GDPR and other data privacy regulations is a plus.
Trimble is a leading provider of innovative solutions for the construction, geospatial, and transportation industries. We're committed to empowering our customers to achieve their goals through data-driven decision making.
As a Marketing Operations Specialist at Trimble, you'll have the opportunity to work with a talented team of professionals who are passionate about marketing and technology. We offer a comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan and paid time off.
If you're a motivated and detail-oriented individual with a passion for marketing and technology, we encourage you to apply for this exciting opportunity.
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