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Marketing Operations and Analytics Lead

2 months ago

Charleston, West Virginia, United States SAIC Full time

Position Overview

SAIC is seeking a skilled data analyst and operations leader within the Marketing division. This role presents a unique chance to be part of a dynamic and innovative team during a significant organizational shift. With new leadership in place, we are enhancing our engagement with stakeholders in more impactful and effective manners.

Key Responsibilities

  • Insights Development: Convert raw data into actionable insights and strategic recommendations to enhance marketing initiatives.
  • Performance Monitoring: Track and report on the effectiveness of marketing campaigns, pinpointing areas for enhancement and optimization.
  • KPI Establishment: Define and monitor key performance indicators for Customer Engagement, emphasizing account-based and opportunity-centric marketing approaches.
  • Stakeholder Reporting: Provide regular updates to stakeholders and leadership regarding marketing performance, insights, and the effects of data-driven strategies.
  • Campaign Analysis: Evaluate the success of marketing strategies and campaigns, offering suggestions for efficient execution and optimization.
  • Operational Streamlining: Investigate the complexities of marketing data, technology, and processes to enhance operations, assess performance, and support data-informed decision-making.
  • Effective Communication: Exhibit strong writing and presentation skills to convey informed recommendations on measurement and align stakeholders with desired outcomes.
  • Data Visualization: Leverage various data sources and visualization tools (e.g., Power BI) to gather, cleanse, reshape, and visually present insightful datasets.
  • Innovation Collaboration: Work with stakeholders and leadership to develop new measurement tools and enhance insights efficiency.
  • Advisory Role: Identify improvement opportunities and recommend enhancements for common data or measurement tools.
  • Training and Mentorship: Guide and mentor others in utilizing and interpreting results and tools to maximize their effectiveness.

Qualifications

A bachelor's degree with 15 years or more of relevant experience; a master's degree with 13 years or more of experience is preferred.

· Ability to simplify complex topics into clear, understandable, and visual messages.

· Demonstrated critical thinking skills to solve problems with innovative and effective solutions, showing initiative in work.

· Proven ability to cultivate relationships within the organization to become a trusted advisor.

· Capacity to work independently and influence as an individual contributor.

· High standards for delivering quality communications.

· Comfort in a fast-paced, deadline-oriented environment, demonstrating speed, flexibility, and adaptability under pressure.

· Proven track record of delivering data-driven marketing insights.

Preferred Experience:

  • Content and Web Analytics
  • Experience with CRM systems (Salesforce or Microsoft Dynamics) and email automation
  • Organic and Paid Social Analytics (Facebook, Instagram, Twitter, YouTube, LinkedIn)
  • Web & SEO Analytics (Google Analytics, SEM Rush)
  • Reporting/Data Visualization (PowerBI, Looker Studio)
  • Sentiment and Media Analytics (Muck Rack)
  • Experience with marketing project management tools for campaign planning

Compensation: Target salary range is $120,001 - $160,000, reflecting the typical salary range for this position based on experience and other factors.

Covid Policy: SAIC does not mandate COVID-19 vaccinations or boosters. Customer site vaccination requirements must be adhered to when work is performed at a customer site.