Ad Optimization Lead
1 day ago
Hireio, Inc. is seeking a talented Ad Optimization Lead to join our team.
About the RoleWe are looking for an experienced professional with a strong background in Search Ads and Monetization products to lead our ad optimization efforts.
Key Responsibilities:
- Develop and optimize large-scale ad platforms and monetization systems
- Lead the development of advanced NLP models for query understanding, including semantic matching, text classification, Named Entity Recognition (NER), sequence-to-sequence (seq2seq) models, and knowledge graphs
- Enhance ad relevance through machine learning-driven ranking strategies and multi-modal approaches (text, photo, video)
- Optimize click-through rate (CTR) and conversion rate (CVR) models, refine data analysis pipelines, and improve feature engineering for ad performance
- Research and develop algorithms for dynamic ad pacing, traffic control, and other optimization strategies to maximize ROI
- Collaborate with product managers, data scientists, and engineering teams to define product strategies, develop new features, and drive improvements across ad products
Requirements:
- Education: Bachelor's degree in Computer Science, Computer Engineering, or a related field
- Technical Expertise: Proficiency in one or more programming languages, such as Go, C/C++, or Python
- Experience: 5+ years of experience in one or more of the following domains: Search, Ads, Recommendation Systems, Monetization Products, or Shopping Platforms
- NLP and Machine Learning Knowledge: Hands-on experience with NLP techniques (query understanding, NER, semantic matching, seq2seq, etc.), machine learning, and deep learning models
- Specialized Skills: Strong background in ranking systems, recommendation algorithms, or ad optimization techniques
- Problem Solving: Ability to think critically and solve complex problems related to search ads, NLP, and machine learning
- Collaboration & Communication: Excellent communication skills and the ability to work effectively with cross-functional teams in a fast-paced, global environment
What We Offer:
- A competitive salary range of $120,000 - $180,000 per year
- The opportunity to work on high-impact projects that shape the future of search ads and monetization
- A collaborative and innovative work environment that values creativity, ownership, and growth
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