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GMC Marketing Manager

2 months ago

Warren, United States General Motors Full time
Job Title: GMC Assistant Marketing Manager

This role is categorized as hybrid, requiring the successful candidate to report to GM Global Technical Center - Cadillac Tower at least three times a week.

Main Responsibilities:
  • Develop and execute marketing strategies for relevant GMC models, including positioning, pricing, packaging, messaging, and cross-functional marketing activities.
  • Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product, and Finance) to refine strategies and plans.
  • Interface with the research community to develop and leverage insights for current and future products.
  • Participate in trade-off decisions and conflict resolution between Centers of Expertise.
  • Develop communications messages based on critical product attributes and market trends.
  • Analyze data with cross-functional communications to Sales Ops, Regional Teams, and Finance on pricing, incentive strategy, and execution.
Requirements:
  • Bachelor's degree required.
  • 5+ years of experience in divisional marketing, product marketing, sales, and/or marketing COE functional experience.
  • Proven working experience in project management.
Skills and Abilities:
  • Ability to work well in a complex team environment.
  • Ability to work effectively with others.
  • Ability to effectively manage multiple assignments and prioritization to meet deadlines.
  • Ability to synthesize data into critical information.
  • Ability to make/recognize effective trade-off decisions that balance multiple considerations.
  • Excellent oral and written communications skills.
  • Highly developed presentation skills both in the development and delivery of presentations.
  • Proven ability to use complex data to form in-depth analytical insights.
  • High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint.
  • Ability to travel, 10-15% domestically.
About General Motors:

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We aspire to be the most inclusive company in the world and believe we all must make a choice every day to drive meaningful change through our words, our deeds, and our culture.

We are committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.