OnStar Relationship Marketing Manager

4 weeks ago


Warren, United States General Motors Full time
About the Role

This is a unique opportunity to lead the OnStar Marketing team and drive innovation in customer engagement. As a Relationship Marketing Manager, you will be responsible for developing and executing strategies to drive customer acquisition, retention, and churn reduction across various channels.

Key Responsibilities
  • Develop and implement CRM strategies to support 1:1 communication with customers.
  • Leverage data and analytics to foster strong customer relationships and drive performance improvements.
  • Manage cross-channel campaigns, including email, direct mail, SMS, in-app, in-vehicle, and 1:1 media.
  • Oversee cross-lifecycle journey development to drive key outcomes across acquisition, retention, upsell/cross-sell, winback, product engagement, loyalty, and seasonal/retail promotions.
  • Collaborate with the OnStar Sales team to define KPI objectives and align campaigns with subscription performance targets.
  • Partner with Brand, Digital Marketing, Retail, and Product Marketing teams on creative development, product launches, content strategy, and web experience.
  • Foster a performance-driven culture and champion an iterative approach to improving customer experiences through insights and analytics.
  • Collaborate with Product and CX teams to identify customer needs and inform product definitions, value propositions, and target audience strategies.
  • Set and monitor growth objectives for program success, focusing on engagement metrics like opens, clicks, and conversion rates.
  • Manage agency/vendor relationships, ensuring performance, budget adherence, and contractual alignment with CRM and media agency partners.
  • Collaborate with Marketing Operations and Data Analysis teams on audience development and back-end analysis, driving strategic decisions based on data-driven insights.
  • Serve as a Performance Marketing SME, guiding cross-channel go-to-market strategies and decisions.
About General Motors

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents.
  • Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision, and life insurance plans to cover you and your family.
  • Company and matching contributions to 401K savings plan to help you save for retirement.
  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values.
  • Tuition assistance and student loan refinancing.
  • Discount on GM vehicles for you, your family, and friends.


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