Marketing Campaign Manager

5 hours ago

Charlotte, North Carolina, United States Stage Right Capital Full time
Job Title: Marketing Coordinator

Join Stage Right Capital as a Marketing Coordinator and play a key role in creating, executing, and analyzing marketing campaigns. As a Marketing Coordinator, you will be responsible for overseeing the development, maintenance, and execution of marketing plans, working closely with key stakeholders to drive attention, engagement, and revenue.

Key Responsibilities:
  • Develop, distribute, and implement marketing plans, including planning and executing campaigns, communicating with key stakeholders, managing timelines and budgets, and reporting.
  • Run marketing, advertising, organic, grassroots, and promotional campaigns to ensure a successful event.
  • Maintain a content calendar to promote events across social media channels.
  • Manage email and SMS campaigns, including planning, content creation, audience segmentation, and distribution.
  • Traditional media buying, including negotiating, scheduling, and auditing all traditional ad buys (radio, print, out of home, etc.).
  • Assist or otherwise wholly manage digital advertising campaigns across social, search, display, and other channels.
  • Develop and coordinate organic promotions, giveaways, and contesting with local media partners, businesses, grassroots initiatives, etc.
  • Assist in or otherwise wholly execute basic graphic design and creative needs to support promotional efforts.
  • Assist in the creation, coordination, and management of proper media mix campaigns to ensure a high return on ad spend per show.
  • Monitor ticket sales, analytics, and other touchpoints to regularly adjust marketing strategies in response to real-time data.
  • Develop marketing initiatives to enhance fan experiences.
  • Manage a street team personnel and engagement strategy.
  • Create content calendar and implement consistent messaging across social media accounts.
  • Create and manage campaigns specific to the business, rather than individual events, including private events rentals and similar programming.
  • Pitch stories and develop relationships with industry-related reporters and bloggers.
  • Oversight of websites specific to content continuity.
  • Promote event-related opportunities (e.g. merch, private events, etc.).
  • Developing relationships with local businesses and community groups as the de facto marketing contact for the business.
  • Conduct market research to determine market requirements for existing and future products.
  • Assist with the setup of press conferences and photo opportunities, as needed.
  • Budget control including oversight of best practices for spend allocations, and strategies best suited for each event.
Requirements:
  • A minimum of 2 years of experience in a marketing role, directly overseeing the execution of campaigns, including ESP/CRM management.
  • Work experience in the events industry is a big plus.
  • Experience with Google Analytics and other analytics tools.
  • Facebook Blueprint or other digital ad certifications a big plus.
  • Must have knowledge of major social media platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, etc.).
  • Strong communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills.
  • Proficient in MS Office (Outlook, Word, PowerPoint, Excel) and ability to learn required business systems.
  • Knowledge of graphic design systems: Adobe, Photoshop, Canva, Illustrator, etc.
  • Must be self-directed and able to work independently.
  • Ability to multi-task and prioritize multiple projects simultaneously.
  • Strong organization and time management skills.
  • Due to the nature of business, you will be required to work select nights, weekends, and holidays.
  • Must possess a strong ability to manage one's own time and prioritize tasks when given clearly defined goals and objectives.
  • Must be able to maintain confidentiality and use utmost discretion when privy to sensitive information.
  • Must have good decision-making skills, solid judgment, and interpersonal effectiveness.
  • Must be a flexible and reliable team player, both within own department and within the company as a whole.

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