Marketing Communications Associate

3 weeks ago


Miami, Florida, United States Publicis Groupe Full time
Job Description

**Role Summary**

The Media Associate will serve as the primary point of contact for a client's media and communications needs. This role requires developing a deep understanding of the client's business and applying knowledge of media and consumer media consumption habits to help achieve the client's objectives.

**Key Responsibilities**

  • Media Strategy Development: Analyze market trends and implement them in media strategies and end-of-year reports.
  • Media Mix Planning: Discuss with the supervisor the media mix for custom campaigns based on campaign objectives and target audience.
  • Budget Allocation: Allocate budget throughout different media channels and placements for custom campaigns.
  • Media Planning: Create detailed media plans and media authorizations for monthly and quarterly campaigns.
  • Timeline Management: Organize monthly timelines of work for social and display campaigns.
  • Campaign Execution: Work closely with the implementation team to ensure all campaigns are running as planned.
  • Campaign Monitoring: Monitor the performance of campaigns in real-time in media platforms.
  • Media Plan Elaboration: Elaborate media plans and media authorizations.
  • Campaign Performance Updates: Provide regular updates on campaign performance and make adjustments as needed.
  • Regulatory Compliance: Assist the supervisor in ensuring all media placements comply with relevant media regulations and global standards.
  • Brainstorming and Idea Generation: Participate in brainstorming sessions to contribute ideas for media strategies.
  • Reporting and Presentations: Prepare reports and presentations, such as the Mid-Year report, for internal review and client meetings.
  • Troubleshooting: Troubleshoot any issues related to ad delivery or performance in display and social campaigns.
  • Media Plan Optimization: Hold meetings with the implementation team and optimize media plans as needed.
  • Financial Management: Keep track of monthly and quarterly billing.

**Requirements**

  • Education: Bachelor's degree from a four-year college or university.
  • Technical Skills: Excel proficient.
  • Soft Skills: Strong organizational skills, detail-oriented, excellent written and verbal communication skills, ability to actively participate and lead telephone and Skype-based meetings, bilingual (English and Spanish), ability to prioritize and organize projects to meet internal and external deadlines, digitally savvy, and an active internet and mobile user.
  • Experience: One year of media/communications planning experience (beneficial but not mandatory).


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