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Community Engagement and Marketing Specialist

2 months ago

Miami, Florida, United States Alta Career Academy Full time
Position Overview

Alta Career Academy is in search of an enthusiastic and proactive Marketing and Community Outreach Coordinator. This pivotal role is essential for advancing our educational mission, engaging potential students, and fostering robust connections within the community. The perfect candidate will possess a deep commitment to education, a background in marketing, and a remarkable ability to engage with varied audiences.

Key ResponsibilitiesMarketing Strategy Development
  • Formulate and execute a detailed marketing strategy aimed at enhancing visibility and enrollment at Alta Career Academy.
  • Produce and oversee content for the academy's website, social media platforms, and other communication channels.
  • Create and disseminate promotional materials including brochures, flyers, and advertisements.
Community Outreach
  • Establish and nurture relationships with local educational institutions, community organizations, businesses, and other stakeholders to advocate for the academy's programs.
  • Coordinate and facilitate informational events, open houses, and tours for interested students and their families.
Public Relations
  • Manage media inquiries, press releases, and public relations initiatives.
  • Forge partnerships with colleges, employers, and community groups.
  • Oversee crisis communication strategies and uphold a positive public image of the academy.
Partnership Development
  • Identify and cultivate partnerships with local colleges, vocational schools, employers, and community organizations to create educational pathways for students.
  • Collaborate with these partners to provide joint programs, internships, and other student opportunities.
Enrollment Management
  • Work closely with the Admissions team to enhance student recruitment and retention efforts.
  • Evaluate enrollment data and market trends to refine marketing strategies as necessary.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • Minimum of 1 year of marketing or outreach experience, ideally within the education sector.
  • Bilingual proficiency in English and Spanish.
  • Strong grasp of digital marketing, social media management, and content creation.
  • Exceptional written and verbal communication abilities.
  • Capacity to build and sustain relationships with a diverse array of stakeholders.
  • Excellent organizational and project management skills.
  • Able to work independently as well as collaboratively.
Preferred Qualifications
  • Experience in educational settings or with non-traditional learning environments.
  • Proficiency in graphic design or familiarity with marketing software (e.g., Adobe Creative Suite, Canva).
Working Conditions
  • This is a full-time position that may require occasional evening or weekend work for events.
  • Local travel for community outreach and events may be necessary.
Application Process

Interested candidates are encouraged to submit a resume, cover letter, and examples of previous marketing campaigns or community outreach initiatives.

Flexible work-from-home options are available.