Regional Market Development Manager

3 days ago

Watertown, Massachusetts, United States Thermo Fisher Scientific Full time
Job Title: Regional Market Development Manager

Thermo Fisher Scientific is seeking a highly motivated and experienced Regional Market Development Manager to join our Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group.

Key Responsibilities:
  • Develop and execute marketing strategies to drive downstream marketing for NGS product lines developed for solid tumor clinical oncology.
  • Build multi-channel coordinated marketing plans for NGS applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs.
  • Guide the development of copy and creative content for clinical oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation.
  • Develop sales training, customer education materials, and marketing plans in collaboration with product management, global marketing, medical affairs, and commercial teams.
  • Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars and tradeshows.
  • Maintain and analyze campaign metrics to measure the efficiency of marketing activities.
  • Manage marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment.
  • Maintain relationships and projects with external collaborators such as customer KOLs, pharmaceutical partners, patient advocacy groups, and sales channel partners.
Requirements:
  • Bachelor's degree in molecular biology, genetics, or other related scientific field.
  • Master's degree in relevant scientific field or business administration preferred.
  • 4+ years of hands-on experience in marketing, sales, and/or molecular assay development with growing scope and responsibility in the genomics, molecular diagnostic, or oncology arenas.
  • Prior sales, marketing, or technical experience with next-generation sequencing technologies and/or oncology diagnostics.
  • Self-starter and collaborative within project teams, and successful track record working in matrix environments.
  • Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance.
  • Ability to manage project scope, budget, and schedule to achieve timely results.
  • Excellent written and oral communication skills.
  • Adept with Microsoft Word, Excel, PowerPoint, and Outlook.
What We Offer:
  • A competitive salary range estimated for this position based in California is $103,100.00–$140,000.00.
  • A variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
  • A comprehensive Total Rewards package that includes a choice of national medical and dental plans, and a national vision plan, including health incentive programs.
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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