Marketing Lead, Monetization Specialist

2 weeks ago

New York, New York, United States News Break Full time
About NewsBreak

NewsBreak is revolutionizing the way users interact with local news and their communities. Our mission is to foster safer, more vibrant, and authentically connected lives by bridging local users, content creators, and businesses.

Role Overview

We're seeking a talented Marketing Lead to join our Monetization Team. As a key member of our team, you'll develop and execute integrated marketing strategies to drive user acquisition, product adoption, and retention. You'll collaborate closely with product, sales, and cross-functional teams to ensure alignment and successful implementation.

Responsibilities
  • Develop and execute product and growth marketing strategies to drive user acquisition, product adoption, and retention.
  • Monitor and analyze key performance metrics to identify areas for improvement and optimization.
  • Design, implement, and analyze A/B tests to refine marketing efforts.
  • Foster and grow a community of engaged users and advertisers.
  • Lead the execution of promotional and lifecycle email marketing campaigns to improve advertiser engagement and retention.
  • Conduct market research to identify new opportunities and trends.
  • Draft, review, and distribute press releases to announce significant company milestones, product launches, and partnerships.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of relevant experience in ad tech or digital marketing.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Proven track record in managing marketing teams and launching successful products.
  • Proficiency with tools like SQL, Amplitude, MODE, and project management software.
What We Offer
  • Competitive benefits package, including health, dental, and vision care, top-tier 401(K) plan, paid time off, and paid holidays.
  • Opportunity to work with a dynamic and innovative team at NewsBreak.
  • Chance to shape and execute impactful marketing strategies in a role bursting with new opportunities and green space.

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