Media Manager, Burger King, US&C

2 days ago

Doral, Florida, United States 3300 Burger King Company, LLC Full time
Job Title: Media Manager, Burger King, US&C

We are seeking a highly skilled Media Manager to join our team at Burger King, US&C. As a key member of our marketing team, you will be responsible for developing and executing media strategies that drive business results.

Key Responsibilities:
  • Partner with management to drive media agency planning and buying across the US.
  • Work closely with media agency and department management in developing media briefs, including budgets, audience strategy, and tactics across all linear / digital media touchpoints.
  • Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner.
  • Assist with marketing ad fund management, monitoring monthly / quarterly financial accruals of all plans.
  • Elevate performance analysis to leadership, distilling all measurable metrics into contextually relevant business impact.
  • Develop and direct media testing roadmaps within media plans, with pointed focus on increasing revenue and driving innovation tied to overarching brand goals.
  • Ensure optimal consumer experience across purchase journey where Media is a touchpoint, while working with internal stakeholders including Analytics, Digital, and Brand team.
  • Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas.
  • Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable.
  • Ensure accurate and timely budget management across all media channels.
  • Aid in developing local media efforts for future products releases and local franchisee support.
  • Support ecommerce and data acceleration in partnership with internal teams (Digital, tech, analytics)
  • Assist upper management in developing and implementing both long- and short-term strategies.
  • Comfort owning and communicating directly with marketing leadership and cross-team leaders on questions/concerns and specific media initiatives.
  • Helps evaluate timelines and manage day to day deliverables.
Requirements:
  • Experience with full funnel media campaigns. QSR knowledge is a plus.
  • Understanding of all media channels and experience coordinating across multiple media disciplines.
  • Ability to coordinate with creative agencies on creative assets and accounts needs.
  • Ability to coordinate with multi-channel teams to design cutting-edge, strategic, and thoughtful integrated media plans across channels, with an emphasis on ecommerce.
  • Comfort owning and communicating directly with other teams on questions/concerns and specific media initiatives.
  • Experience with analyzing competitive landscapes, using reports from agency tools and compiling insights.
  • Managing a large media budget and flowchart and spend documents.
  • Drive media channel selection and be forward thinking on new opportunities.
  • Bachelor's degree or equivalent experience
  • Minimum 3+ years of total media planning experience
  • Ideally familiar with Mediatools/Guideline - Nielsen Ad Intel, iSpot, Pathmatics, Web Analytics, Ad Servers, Media Research tools, etc.
  • Must be very comfortable working with Microsoft office suite – Outlook, Excel, PowerPoint.
  • Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions.
  • Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present presentations.
  • Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including company leadership, partners/vendors, field marketing, operations, analytics.
Benefits:

We offer a comprehensive benefits package, including a global paid parental leave program, free telemedicine and mental wellness support, and a commitment to diversity and inclusion.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.

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