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Media Planning Specialist

2 months ago

Doral, Florida, United States Publicis Full time
Job Description

Publicis Groupe is seeking a highly skilled Media Supervisor to join our team in the Miami Office. As a key member of our media planning team, you will be responsible for managing the day-to-day requirements of media/communications planning on a group of brands.

Key Responsibilities:
  • Translate marketing/media objectives into media plan development action steps through various projects.
  • Manage client relationships and serve as the secondary point of contact for client requests.
  • Oversee media associate and day-to-day implementations of all media activity.
  • Assist with media strategy/planning and campaign management, insights, and reports.
  • Ensure that media strategies are effectively reflected across all channels and supervise their implementation.
  • Consistently evaluate media performance to ensure alignment with initial objectives and strategies.
  • Identify opportunities for improvement in the processes of receiving, implementing, and reporting.
  • Coordinate and supervise the delivery of partial and final reports for each campaign.
  • Build relationships and trust with partners.
  • Request proposals for specialized media campaigns to vendors.
  • Coordinate any necessary calls or meetings with vendors.
  • Meet vendors to review new media opportunities/proposals.
  • Evaluate and share POVs of any media proposal received. Renegotiate when necessary.
Requirements:
  • Digital fluency and an unending desire to seek out new ideas and opportunities.
  • Openness to overseeing hands-on execution of digital campaigns.
  • Necessary to manage projects, schedules, and deadlines efficiently.
  • Flexibility and agility to manage high volume of campaigns and multiple channels with positivity and 'can-do' attitude.
  • Ability to collaborate and work closely with the planning, data, and implementation team.
  • Bachelor's degree from a four-year college or university.
  • Approximately three years of media/communications planning and buying experience.
  • Excellent written and verbal communication skills.
  • Bilingual, English and Spanish.
  • Strong mathematical fundamentals, comfortable working with data.
  • Excellent understanding of media/communication fundamentals, including all research.
  • Strong interpersonal and teamwork abilities.
  • Demonstrates ability in training and leadership capability.
  • Organizational skills to manage and prioritize team daily work flow.
  • Strong command of media research resources, capabilities, and limitations.
  • Strong degree of accuracy and attention to detail.
  • Preferred experience with the following media systems: Kantar, Ibope, Media Tools, Media Ocean, Prisma, Doubleclick, Campaign Manager, etc.