Marketing Director
3 weeks ago
About the Job
We are seeking a seasoned Director of Marketing to lead our marketing efforts at Global Selecta. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive growth and establish our brand as a premier provider of high-quality, sustainably sourced seafood.
Key Responsibilities
- Develop and execute marketing plans for multiple brands of packaged seafood
- Develop and implement brand strategies to enhance brand recognition and reputation
- Collaborate with the sales team to ensure that all marketing efforts align with business objectives and support sales goals
- Lead the marketing efforts to deliver high-quality work and achieve goals
- Conduct market research and competitive analysis to identify trends, opportunities, and risks
- Analyze marketing data and metrics to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly
- Develop and manage marketing budgets and allocate resources effectively
- Work with external agencies and partners to develop and execute social media and digital marketing campaigns
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
- 8+ years of experience in marketing and brand strategy
- Experience in the CPG industry, preferably in the seafood industry
- Proven track record of developing and executing successful marketing campaigns
- Experience with social media marketing, advertising, and analytics
- Excellent communication and interpersonal skills
- Strong leadership and management skills
- Passion for sustainable and high-quality CPG products
Benefits
- Salary Range $150,000 - $175,000
- Performance Bonuses
- All Health Benefits
- 401K
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