Marketing Director

3 weeks ago


Étreux, Hauts-de-France, United States Global Selecta Full time

About the Job

We are seeking a seasoned Director of Marketing to lead our marketing efforts at Global Selecta. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive growth and establish our brand as a premier provider of high-quality, sustainably sourced seafood.

Key Responsibilities

  • Develop and execute marketing plans for multiple brands of packaged seafood
  • Develop and implement brand strategies to enhance brand recognition and reputation
  • Collaborate with the sales team to ensure that all marketing efforts align with business objectives and support sales goals
  • Lead the marketing efforts to deliver high-quality work and achieve goals
  • Conduct market research and competitive analysis to identify trends, opportunities, and risks
  • Analyze marketing data and metrics to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly
  • Develop and manage marketing budgets and allocate resources effectively
  • Work with external agencies and partners to develop and execute social media and digital marketing campaigns

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
  • 8+ years of experience in marketing and brand strategy
  • Experience in the CPG industry, preferably in the seafood industry
  • Proven track record of developing and executing successful marketing campaigns
  • Experience with social media marketing, advertising, and analytics
  • Excellent communication and interpersonal skills
  • Strong leadership and management skills
  • Passion for sustainable and high-quality CPG products

Benefits

  • Salary Range $150,000 - $175,000
  • Performance Bonuses
  • All Health Benefits
  • 401K

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