Product Marketing Director
4 weeks ago
About Rhapsody:
Rhapsody is a healthcare technology company that aims to accelerate innovation by easing data access burdens. Our mission is to provide data exchange and quality solutions that enable seamless information movement between systems. We believe that our solutions can help build applications and improve health outcomes.
What We Offer:
- Comprehensive benefits package on day one
- 401k with a generous company match
- Unlimited PTO, sick time, and volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
Job Summary:
We are seeking an experienced and strategic Director of Product Marketing to join our dynamic marketing team. In this role, you will lead our Acute Care and Ambulatory Care product marketing efforts, focusing on driving growth and differentiation for Rhapsody health solutions. You will be responsible for developing and executing go-to-market strategies, creating compelling and differentiated messaging, and ensuring our products meet the evolving needs of our Ideal Customer Profile (ICP), such as CIOs and Technical Leaders in healthcare organizations.
Key Responsibilities:
- Develop and execute go-to-market strategies for Rhapsody health solutions
- Position and messaging definition based on competitive and market analysis
- Sales enablement and content development
- Product launches and commercialization
- Market insights and feedback gathering
- Win/loss analysis and pricing strategy
- Demand generation support and relationship building
- Performance analysis and strategy adjustment
Requirements and Skills:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 10+ years of experience in product marketing, strategic marketing, or related roles, ideally within the B2B tech or health tech sector
- Demonstrated ability to develop and implement successful go-to-market strategies and drive measurable results
- Proven track record in leading product launches and building effective sales enablement programs
- Strong analytical skills and the ability to leverage data to inform strategic decision-making
- Exceptional communication, storytelling, and presentation skills
- Experience managing pricing strategies and working closely with cross-functional teams
- Ability to build strong relationships with internal and external stakeholders
- A self-starter with a strategic mindset and a hands-on approach
- Proficiency in market research, competitive analysis, and customer segmentation
Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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