Marketing and Communications Specialist
3 weeks ago
The Marketing Manager will play a key role in the Division of Institutional Advancement and External Affairs at South Carolina State University. This position will be responsible for managing the strategic marketing and communication functions of Enrollment Management, External Affairs, and Communications. The successful candidate will oversee the production of all Enrollment Management marketing materials, including website content, publications, brochures, videos, social media communications, and e-newsletters. Additionally, they will direct and/or write the content of public relations and marketing messages, publications, and program materials to ensure brand consistency.
Key Responsibilities
- Develop and implement marketing strategies for enrollment management, external affairs, and communications, specifically targeting prospective students with the goal of increasing enrollment and retention.
- Create and design marketing support pieces for admissions, student success, retention, university public relations, and marketing.
- Provide assistance to the Student Media advisor and manage and support all marketing, advertising, and promotional activities with student staff and volunteers.
- Collaborate with Directors, Deans, Department Chairs, and Faculty to obtain information needed to market faculty expertise, academic programs, research endeavors, and student support services.
- Conduct formal and informal market research, data analyses, and focus groups, and prepare survey vehicles and applicable reports.
- Edit or rewrite existing copy; read and proof materials for accuracy, style, consistency, voice, and readability, recommend and make changes where necessary.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 3-5 years of marketing experience.
- Excellent written and verbal communication skills.
- Excellent organizational and team management skills.
- Superb client relationship skills.
- Proactive, responsive, professional, and punctual.
- Strong working knowledge of Excel, Word, PowerPoint, and Adobe Creative Cloud.
- Must have a flexible work schedule for projects that go beyond 8-5.
- Demonstrated ability to self-direct and take initiative on projects.
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