Senior Director of Marketing and Communications

14 hours ago


Pasadena, California, United States Kaiser Permanente Full time
Job Summary

The Senior Director of Marketing and Communications at Kaiser Permanente plays a critical role in shaping the brand identity, reputation, and visibility of the organization.

This position is responsible for developing and implementing comprehensive marketing and communication strategies to effectively promote Kaiser Permanente's mission, programs, and initiatives to internal and external stakeholders.

Key Responsibilities
  • Lead the Marketing and Communications team in developing and implementing marketing and communication strategies that drive innovation and impact.
  • Collaborate with senior leadership to define and prioritize marketing initiatives supporting enrollment, fundraising, and overall institutional advancement.
  • Oversee the development and implementation of marketing and communications operational strategies and best practices, ensuring effective internal communication through various channels.
  • Maintain and enhance the reputation and brand identity of Kaiser Permanente, ensuring consistency in messaging, visual identity, and tone across all communication channels.
  • Provide strategic guidance and support to faculty and staff members on communication-related matters, including writing and editing assistance.
  • Work closely with other departments/functions within the organization, including admissions, academic programs, research, and alumni relations.
  • Develop and implement digital marketing initiatives to reach prospective students, donors, faculty, and collaborators.
  • Cultivate relationships with media outlets, journalists, and other key stakeholders to promote positive coverage of Kaiser Permanente.
  • Lead, develop, and manage crisis communication effectively when necessary.
  • Track the performance of marketing campaigns and communication efforts using analytics tools and provide regular reports and analysis to senior leadership.
  • Manage the marketing and communication budget effectively, allocating resources where they will have the greatest impact and ensuring a positive return on investment.
Requirements
  • Minimum of twelve (12) years of progressive experience in marketing and communications.
  • Minimum of eight (8) years in a management/leadership role, including supervisory experience, oversight of budget, and operational strategy.
  • Bachelors degree in marketing, communications, public relations, or a related field.
  • Proven track record of developing and implementing successful marketing and communication strategies in a complex organization.
  • Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
  • Excellent written and verbal communication skills, with the ability to deliver high-quality written products and articulate a clear and consistent on-brand voice.
  • Familiarity with digital marketing tools, analytics, and content management systems.


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