Marketing Director

4 weeks ago


Pasadena, California, United States Forensis Group INC Full time
Job Description

Forensis Group INC is seeking a highly skilled Marketing Manager to coordinate and develop marketing policies, programs, and campaigns in accordance with the company's strategic direction and mission.

Key Responsibilities:

  • Oversee all business development and marketing campaigns, implement strategy, and promote ForensisGroup in traditional and digital marketing, content marketing, social media marketing, and others.
  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones and update senior leadership on the progress of marketing activities and reporting on the results of campaigns.
  • Gather and analyze information to identify new opportunities, demand for services/products, and efficacy of existing marketing campaigns and strategies.
  • Conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of services/products.
  • Conduct pricing research and analysis to ensure competitive product and service pricing.
  • Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
  • Analyze and evaluate financial aspects of service/product development.
  • Collaborate in the development of new services/products.
  • Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
  • Collaborate, participate in, and coordinate promotional activities or trade shows.
  • Negotiate contracts for services needed to execute a marketing strategy.
  • Perform other duties as assigned.
  • Manage and coordinate marketing and creative staff and contractors.
  • Lead market research efforts to uncover the viability of current and existing products/services.
  • Collaborate with media organizations, advertising, PR, and digital marketing agencies.
  • Brainstorm ideas for new campaigns.
  • Coordinate with other departments to produce effective strategies.
  • Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks.
  • Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Requirements:

  • Bachelor's degree in Business, Marketing or related field required; Master's degree preferred.
  • At least three years of experience in a related field.
  • Ability to understand client needs.
  • Knows the marketing, business development, and sales process.
  • Excellent verbal and written communication skills.
  • Excellent interpersonal, customer service, and networking skills.
  • Excellent teamwork, organizational skills, and attention to detail.
  • Strong critical, analytical, and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Ability to create, implement, and monitor budgets.
  • Thorough understanding of principles and methods used to promote, display, and sell products/services.
  • Intimate understanding of SEO, PPC, Websites, LinkedIn, Twitter, Instagram and other digital venues.
  • Proficient with Microsoft Office Suite, SalesForce, Marketing Cloud Account Engagement (MCAE) or related software.
  • Intimate understanding of traditional and emerging marketing channels.
  • Ability to think creatively and innovatively.
  • Professional judgment and discretion that comes from years of experience in the field.
  • Analytical skills to forecast and identify trends and challenges.
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Proven success in developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with eye for creativity.
  • Experience with marketing automation and CRM tools.
  • Adaptability.

  • Marketing Director

    4 weeks ago


    Pasadena, California, United States HHM Hotels Full time

    Job Summary:The Director of Marketing and Brand Strategy will serve as a brand steward for marketing efforts supporting HHM's portfolio of Brands. This individual will spearhead the brands' marketing strategy, identity, creativity, and messaging, as well as lead extended teams in deploying integrated marketing communications initiatives across partnerships,...


  • Pasadena, California, United States California Institute of Technology Full time

    Job SummaryThe California Institute of Technology (Caltech) is seeking a highly skilled and experienced Director of Alumni Communications and Marketing Programs to join its Advancement and Alumni Relations (AAR) division. This key role will be responsible for developing and implementing a comprehensive marketing and communications strategy to engage and...


  • Pasadena, California, United States California Institute of Technology Full time

    At the California Institute of Technology, we are seeking a highly skilled and experienced professional to fill the role of Director of Alumni Communications and Marketing Programs. This position plays a critical role in fostering lifelong relationships between alumni and the Caltech community, while also promoting the Institute's mission and values.Key...


  • Pasadena, California, United States Kaiser Permanente Full time

    Job Summary:This senior marketing role is responsible for developing and implementing integrated marketing communications programs and strategies to drive business growth and customer engagement. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to lead cross-functional teams.Key...


  • Pasadena, California, United States Rusnak Full time

    Job Title: Digital Marketing CoordinatorWe are seeking a highly skilled Digital Marketing Coordinator to join our team at Rusnak Auto Group. As a key member of our Marketing Department, you will be responsible for developing, implementing, and monitoring online marketing campaigns to drive sales, service, and parts business.Key Responsibilities:Coordinate...

  • Center Director

    4 weeks ago


    Pasadena, California, United States Sylvan Learning -- Los Angeles, CA Full time

    About Sylvan LearningSylvan Learning is a leading provider of tutoring and supplemental education services to children of all ages, grades, and skill levels.We are committed to helping students discover their true potential through our highly personalized and proven approach to learning.Job DescriptionAs a Center Director, you will be responsible for...


  • Pasadena, California, United States Bank of Montreal Full time

    Job SummaryWe are seeking a highly skilled and experienced Wealth Management Director to join our team at Bank of Montreal. As a key member of our organization, you will be responsible for providing exceptional client service and developing strategic relationships with high net worth individuals and families.Key ResponsibilitiesDevelop and implement...


  • Pasadena, California, United States Moss Adams Full time

    Job OverviewWe are seeking a highly experienced Managing Director to lead our Valuation Services practice. As a key member of our leadership team, you will be responsible for driving business growth, developing and implementing strategic plans, and overseeing the delivery of high-quality services to our clients.Key Responsibilities* Develop and execute...


  • Pasadena, California, United States Cogent Communications Full time

    Company Overview:Cogent Communications is a leading facilities-based ISP, consistently ranked as one of the top five networks globally. As a publicly traded company on the NASDAQ Stock Market, Cogent specializes in delivering high-speed Internet access and Ethernet transport services to businesses worldwide. With a vast IP network backbone spanning over 219...

  • Development Director

    3 weeks ago


    Pasadena, California, United States ENGIE North America Inc. Full time

    Job SummaryThe Director of Development will be responsible for the development of utility scale battery storage projects across California with an emphasis on locations in the San Francisco Bay Area and Los Angeles Basin.This role will lead development efforts on portions of the Company's ~9 GW existing positions, greenfield development, and project...


  • Pasadena, California, United States Scion Staffing Full time

    About the Role:We are seeking a highly skilled and experienced professional to join our team as a Vice President of Advancement & Communications. This is a unique opportunity to make a meaningful impact in the social services sector and advance the mission of a distinguished nonprofit leader.Key Responsibilities:Develop and lead a robust communications and...


  • Pasadena, California, United States Caltech Full time

    At Caltech, we are seeking a highly skilled and experienced individual to fill the role of Chemistry Graduate Program Director. This is a full-time, on-campus position that requires a high level of independent judgment, strong analytical skills, and frequent interaction and collaboration with faculty, students, and other option coordinators and managers.Job...


  • Pasadena, California, United States FULLER THEOLOGICAL Full time

    Job DescriptionFuller Theological Seminary invites applications for a full-time faculty position with administrative responsibilities as Program Director for the PsyD in Clinical Psychology.The successful candidate will lead the development and implementation of the PsyD program strategy in the School of Psychology & Marriage and Family Therapy, including...


  • Pasadena, California, United States InsideHigherEd Full time

    Job Title: Director, Women's Business Center LeadUnder the administrative direction of the V.P. Economic & Workforce Development, the incumbent will develop the Pasadena Area Community College District Women's Business Center program (WBC), including implementation of activities; providing direct consultation to clients, developing client scopes of work;...


  • Pasadena, California, United States Kaiser Permanente Full time

    Job Summary: Kaiser Permanente seeks a highly skilled Regional Director of Care Coordination in the Continuum to lead the development and implementation of strategic initiatives and operational recommendations for inpatient case management, post-acute case management, and affiliate hospital programs. This role requires collaboration with SCPMG and...


  • Pasadena, California, United States Astrana Health Full time

    About the Role:We are seeking an experienced Medical Office Manager to oversee the daily operations and performance of our outpatient medical clinic. This role will report to the Site Administrator and be responsible for managing a cross-functional team of medical assistants, patient concierges, medical records specialists, and others to deliver...


  • Pasadena, California, United States Sylvan Learning -- Los Angeles, CA Full time

    About the RoleSylvan Learning is seeking a highly motivated and experienced professional to join our team as an Assistant Center Director in the San Gabriel Valley. As a key member of our leadership team, you will play a critical role in driving student enrollment, executing best marketing practices, and delivering exceptional customer service.Key...


  • Pasadena, California, United States Jobot Full time

    Key ResponsibilitiesAs a seasoned Development and Communications Director, you will lead the development and execution of comprehensive fundraising strategies, including prospecting, cultivating, and securing major gifts from private donors. You will also develop and implement a robust communications strategy that effectively markets our organization and its...


  • Pasadena, California, United States The Whittier Trust Company Full time

    Job SummaryThis position oversees the Tax Department, which currently comprises a team of eight. The Director of Tax reports to the CFO and works closely with Client Advisors to provide tax projections, tax alerts, tax summaries, and tax advice to clients.Key ResponsibilitiesInteract with Client Advisors, clients, and prospective clients on a variety of tax...

  • Sales Director

    3 weeks ago


    Pasadena, California, United States Futronics Full time

    Job SummaryFutronics is seeking a highly skilled Sales Manager to lead the successful launch and management of sales teams for the Service Robots and Smart Device product lines in the healthcare environment. This role requires a strong leader who can drive sales growth, manage expenses, and develop a sales team with respect to daily management, leadership,...