Market Development Manager
4 days ago
About the Role:
The Market Development Manager will be responsible for driving the growth of Generac's PWRcell solar+storage solution within the specified territory. This individual will develop and execute targeted strategies to increase market share and brand preference.
Key Responsibilities:
- Develop and execute targeted strategies to increase market share and brand preference
- Establish program agreements and drive product sales to end-market users
- Identify, engage, and convert solar installation companies into Generac customers
- Build and maintain an extensive pipeline of new Major Account opportunities
- Build strong relationships with established Major Account customers and support teams
- Maintain sales records in CRM and current activity on progress to provide accurate forecasting information
- Work with sales and business leadership to develop a business plan to support each Major Account's growth initiatives
- Provide market feedback and competitive intelligence to business and sales leadership
- Communicate proficiently with Generac Clean Energy sales team members to ensure coordinated effort to capture and serve accounts effectively
Requirements:
- Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
- Ability to travel 30-60% of the time
- Experience selling to c-suite executives and key decision makers at large corporations
About Generac Power Systems:
Generac Power Systems is a leading energy technology company committed to powering a smarter world. We are dedicated to energy innovation and continue to push new boundaries in the industry.
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