Digital Marketing Specialist

4 weeks ago


Charlotte, North Carolina, United States Market My Market Full time
About Us

Market My Market is a digital marketing agency that focuses on creating meaningful results for our clients. We're looking for a skilled Paid Media Manager to join our team and help drive the success of our client's marketing efforts.

Job Overview

This position will enhance our agency's digital marketing capabilities by strategically managing and optimizing paid social media and Google advertising campaigns across multiple client accounts.

Responsibilities
  • Manage day-to-day performance channel management across paid digital media channels (PPC and paid social)
  • Work closely with clients and internal teams to lead digital marketing strategy for paid media and oversee campaign setups, execution, and reporting
  • Monitor and analyze campaign performance data, providing regular reports and insights to leadership
  • Effectively manage and allocate budgets to improve budget efficiency, maximize ROI, and achieve company objectives
  • Implement budget tracking and forecasting to ensure efficient use of resources
  • Stay up-to-date with industry trends, new technologies, and emerging platforms to recommend innovative strategies
  • Conduct thorough competitive research of products, markets, services, and current competitor strategies with media buying team
  • Collaborate with content team to develop and execute organic social media strategies that complement and enhance paid media campaigns
  • Support growth of client accounts by implementing organic social media tactics when needed, while primarily focusing on optimizing paid media performance
  • Leverage AI tools and techniques to optimize campaign performance, enhance targeting, and drive innovation in paid media strategies
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or related field, or equivalent experience
  • 3+ years of experience in digital marketing, with focus on paid media management (PPC and paid social)
  • Proven track record of successfully managing and optimizing paid media campaigns across various platforms
  • Experience with organic social media management to complement paid media efforts
What We Offer
  • Remote working environment with flexible schedule
  • Opportunities for growth and professional development
  • Collaborative and supportive team culture
  • Competitive salary and performance-based bonuses (six-figure earning potential)


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