Principal Product Marketing Manager, AI/ML + PaaS

4 weeks ago

San Francisco, California, United States DigitalOcean Full time
Unlock the Power of Cloud Computing

At DigitalOcean, we're simplifying cloud computing to empower builders to create software that changes the world. As a Principal Product Marketing Manager, you'll play a key role in defining how we communicate the value of our platform and products to startups and small businesses worldwide. You'll have a deep understanding of our target customer base and own the positioning and messaging for our DigitalOcean platform. Your mission will be to develop compelling content to help customers understand the value and drive marketing programs to spread the message globally.

Key Responsibilities:
  • Develop and execute product marketing strategies for key products aligned to the AI/ML + PaaS portfolio
  • Work closely with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas
  • Develop product messaging, positioning, and detailed launch execution plans for successful GTM
  • Collaborate with Growth and Product teams to define programs that drive meaningful product adoption
  • Create enablement assets to serve sales, demand gen, and the partner channel
  • Stay up-to-date with cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers
  • Implement creative tactics for enhanced product launch traction
  • Determine the types of business customers and use cases that are best served by DigitalOcean products
  • Continuously test and refine the messaging via web updates, new landing pages, and targeted email campaigns
  • Craft an overall cloud platform narrative that includes developers and best-fit business customers and how DigitalOcean uniquely helps them
  • Create compelling content for various mediums like product pages, blogs, emails, social media, and press releases
What We're Looking For:
  • Bachelor's degree in a technical field, such as computer science, engineering, or mathematics. MBA is a plus.
  • 10+ years of experience in technical product marketing or product marketing as a product marketing manager or product manager
  • Experience in Database/Analytics products is preferred
  • Understanding of the cloud landscape and ability to position products uniquely for business use cases
  • Research-oriented and analytical mindset that uses data to inform both internal stakeholders and marketing tactics
  • Extraordinary communication skills with a track record of navigating complex, unstructured cross-functional environments
  • Excellent storytelling and writing skills
Why You'll Love Working for DigitalOcean:
  • We're proud to work here. You'll be part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world.
  • We prioritize career development. At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry.
  • We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being.
  • We reward our employees. The salary range for this position is between $195,000 to $220,000 based on market data, relevant years of experience, and skills.
  • We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers.

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