Demand Generation Manager

1 week ago


Salt Lake, Utah, United States InfluxData Full time
Job Title: Demand Generation Manager

We are seeking an experienced Demand Generation Manager to join our team at InfluxData. As a key member of our marketing team, you will be responsible for developing and executing multi-channel global campaigns to drive leads and sales pipeline growth.

Key Responsibilities:
  • Develop and execute short- and long-term multi-channel global campaigns to drive leads and sales pipeline growth.
  • Partner closely with Sales and Content teams to optimize demand generation campaigns for our target audiences.
  • Work with our events manager to develop our trade show and virtual event presence.
  • Become a principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.
  • Collaborate with SDR teams to educate them on campaigns and follow-up strategies while also monitoring the execution and outcomes of these follow-ups.
  • Develop and support ABM plays by partnering with marketing, content, and sales.
  • Work closely with sales and marketing operations to support and develop processes and campaign execution for both inbound and outbound lead generation.
  • Continuously monitor and seek opportunities to improve campaign effectiveness.
  • Manage demand generation budgets and forecasts.
Requirements:
  • 4+ years of experience in marketing, preferably in a B2B SaaS or developer-focused company.
  • A highly motivated, self-starter attitude, who thrives wearing multiple hats in a fast-paced organization.
  • The ability to work independently and collaboratively within a team environment, with a strong sense of ownership and accountability.
  • Proven experience developing and executing demand generation and digital marketing campaigns and programs that drive conversions and sales pipeline.
  • Experience monitoring and optimizing campaigns and programs.
  • Experience with Salesforce and Marketo.
  • Strong communication and disciplined project management skills with ruthless attention to detail.
What We Offer:
  • Medical/dental/vision insurance with 100% coverage for employees and dependents.
  • Company contribution to your FSA.
  • Flexible Time Off - take the time you need.
  • Life Insurance, short and long term disability insurance.
  • 401(k).
  • Wellness programs.
  • Annual professional development budget.
  • Financial planning and legal advice.
Our Core Values:
  • We value each other.
  • We get stuff done.
  • We believe humility drives learning.
  • We embrace failure.
  • We are committed to open source.


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