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Digital Marketing Strategist

2 months ago

Bentonville, Arkansas, United States Assist NOW Full time

Marketing Role at Assist NOW

**Job Summary:**

Assist NOW is seeking a skilled Digital Marketing Specialist to lead our marketing efforts in the B2B SaaS space. As a key member of our team, you will be responsible for developing and executing targeted marketing campaigns, managing social media presence, and analyzing campaign performance to optimize strategies.

**Key Responsibilities:**

* Develop and execute digital marketing campaigns to generate leads and increase brand awareness in the B2B SaaS space.
* Manage multiple social media profiles, creating and scheduling engaging content that resonates with our target B2B audience.
* Use analytics tools to track campaign performance and optimize strategies based on data insights.
* Collaborate with cross-functional teams to align marketing strategies with business goals.
* Lead and manage marketing projects, ensuring they are delivered on time and within budget.
* Create content for all digital platforms that speaks to our core business audience, including blogs, white papers, and case studies.

**Requirements:**

* Proven experience as a Digital Marketing Specialist or similar role with a focus on B2B SaaS products.
* Strong creative skills with the ability to produce innovative and original ideas.
* Experience with SEO/SEM, Google Analytics, CRM software, and content management systems.
* Proficient in managing large-scale social media accounts across various platforms.
* Excellent project management skills with an ability to set priorities and meet deadlines.
* Exceptional communication and organizational skills.
* Bachelor's degree in Marketing, Digital media, or relevant field.

**What We Offer:**

Assist NOW is a dynamic and innovative company that offers a competitive salary and benefits package, as well as opportunities for professional growth and development.