Digital Marketing Manager

4 weeks ago


Bentonville, Arkansas, United States Walmart Full time

Job Summary

The Email Marketing Manager supports driving in-club and online sales, as well as membership retention and acquisition. This role will be responsible for managing and optimizing the execution of promotional email campaigns, ensuring they align with overall marketing objectives - including driving audience engagement, conversion, and enhancing brand awareness.

Key Responsibilities

  • Coordinate with all stakeholders to ensure that all deliverables/timelines are being met
  • Draft creative briefs for each campaign, incorporating the brand story and conveying product quality by leveraging static and dynamic content
  • Manage promotional campaigns end-to-end, including creative development, targeting, set-up, testing, execution, reporting, and optimization to ensure business objectives are met
  • Support the execution of A/B tests to optimize email content, subject lines, and sending times

Requirements

  • Bachelor's degree in Business, Communications, or related field and 2+ years of experience in marketing or related field
  • Familiarity with email marketing platforms is a plus
  • Strong written and verbal communication skills
  • Detail-oriented with excellent organizational skills
  • Basic understanding of digital marketing principles and analytics
  • Ability to work collaboratively in a team environment and manage multiple tasks simultaneously
  • A proactive attitude and eagerness to learn

Benefits

  • Competitive pay
  • Performance-based bonus awards
  • Health benefits, including medical, vision, and dental coverage
  • Financial benefits, including 401(k), stock purchase, and company-paid life insurance
  • Paid time off benefits, including PTO, parental leave, family care leave, bereavement, jury duty, and voting


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