Senior Manager, Oncology Commercial Analytics

2 hours ago

Durham, North Carolina, United States GSK Full time
Job Summary

We are seeking a highly skilled Senior Manager, Oncology Commercial Analytics - Multiple Myeloma to join our team at GSK. This role will be responsible for developing and implementing robust analytics plans to support brand and business priorities in the oncology space.

Key Responsibilities
  • Develop and implement analytics plans to support brand and business priorities
  • Identify and implement customer segmentation and targeting strategies for all marketing and sales channels
  • Proactively identify opportunities by leveraging commercial analytics such as physician, account, and patient segmentations, patient adherence and persistence, brand performance analytics, and advanced analytics
  • Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives
  • Identify key performance indicators to assess performance of product(s) and ensure data collection and sound business rules are in place to assess these KPIs
  • Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights to improve patient care and support business needs
  • Transform real-world data into actionable insights through hands-on manipulation and statistical analysis of complex real-world datasets
  • Perform ad hoc and deep dive analyses in secondary research as required to uncover and understand market and competitive dynamics
  • Increase efficiency and capabilities through innovative analytics and process automation
  • Stay abreast of evolving new technologies, while partnering with stakeholders to design and implement analytics-ready datasets
  • Liaise with primary market research colleagues to generate and present cohesive and actionable quantitative and qualitative insights
  • Liaise with forecasting colleagues to provide data-driven assumptions based on qualitative and quantitative insights
  • Liaise with Global Strategic Insights for best practice sharing and building of cross-geography capabilities
Requirements
  • Bachelor's degree preferably in a business or science field
  • A minimum of 4 years of experience in marketing analytics, full-time employment in a biotech/pharmaceutical organization, or in leading global management consulting firm
  • Experience with marketing fundamentals & analytics frameworks that can be applied to solve business problems
  • Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python, etc.) as well as reporting tools (e.g., Tableau, Power BI)
  • Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data, etc.) and real-world data analytics
  • Experience working in oncology
Preferred Qualifications
  • Understanding of the business impact of diversity & inclusion
  • Proven and advanced collaboration skills, and cultural sensitivity
  • Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
  • Experience working in multiple myeloma space
  • Strong business acumen
  • Ability to work effectively across a matrix environment and influence without formal authority
  • Strong understanding of drug development and commercialization process highly preferred
  • Proven ability to manage time effectively with a high level of integrity, accuracy, and attention to detail and handle multiple conflicting priorities highly preferred
  • Demonstrated ability to influence senior commercial leadership and clearly communicate and confidently defend informed recommendations highly preferred

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