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Marketing Strategist

2 months ago

Los Angeles, California, United States Wellth Full time
About the Role

We are seeking a seasoned Senior Product Marketing Manager to join our fast-growing digital health company, Wellth. As a key member of our marketing team, you will play a critical role in building our product marketing capability and driving the success of our product launches.

Key Responsibilities
  • Develop and Execute Product Marketing Strategies: Collaborate with cross-functional teams to define and refine our value proposition, competitive positioning, messaging, and content to reach health plans and organizations who can benefit from Wellth's offerings.
  • Program Manage Go-to-Market Initiatives: Work closely with our Go-To-Market team to develop and execute go-to-market plans for product launches, ensuring alignment with integrated campaign strategy.
  • Partner with Product and Sales Teams: Collaborate with Product to bring new offerings to market, developing targeted messaging, positioning, and marketing creative informed by product understanding, customer needs, and competitive differentiation.
  • Stay Up-to-Date with Industry Trends: Stay current with industry trends, regulatory changes, and competitive news to identify opportunities for and execute targeted campaigns.
Requirements
  • 5+ years of marketing or go-to-market experience in a high-growth B2B technology company (healthcare experience a plus).
  • 8 to 10 years of relevant work experience spanning marketing, product marketing, product management, or strategy consulting.
What We Offer
  • Flexible working arrangements, supporting strong remote-first practices and tools.
  • Dog-friendly office.
  • Robust paid time off and generous parental leave program.
  • Competitive salary.
  • Health, dental, vision insurance, and FSA/HSA plans.
  • Ability to have a positive impact on people who need it most.
  • Support of a highly dedicated team focused on building the future of healthcare.