Account Based Marketing Strategist
2 weeks ago
At Instructure, we're seeking a highly skilled Account Based Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing ABM strategies to drive pipeline growth, accelerate sales, and build revenue within targeted accounts.
Key Responsibilities:- Develop and implement ABM strategies to penetrate targeted accounts
- Work closely with Sales, Portfolio Marketing, and ABM tools to identify meaningful accounts to target
- Design and execute innovative ABM programs across channels to generate pipeline
- Analyze and report on ABM target account penetration and impact on sales pipeline revenue
- Collaborate with Marketing Operations and Sales to ensure campaigns are targeted to the right people
- Minimum 10 years of marketing experience in digital marketing, demand generation, and/or ABM in high-tech B2B SaaS
- ABM experience in Education industry or Ed Tech a plus
- Strong project management, organization, and time management skills
- Excellent interpersonal and communication skills
- Strong attention to detail and problem-solving skills
- Experience executing innovative multi-channel marketing programs for enterprise accounts
- Experience with account targeting and segmentation
- Strong reporting capabilities and ability to provide insights and analyze ABM programs
- Familiarity with B2B SaaS sales cycles and marketing strategies to nurture leads and drive engagement
- High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
- Competitive salary, equity, and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Paid time off, 11 paid holidays, and flexible work schedules
- LifeStyles Spending Account
Salary: $100,000 - $120,000 a year
Final salary is subject to location and experience.
We're an Equal Opportunity Employer and participate in E-Verify.
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