Account Based Marketing Strategist

2 weeks ago


Salt Lake, Utah, United States INSTRUCTURE Full time
Job Title: Account Based Marketing Manager

At Instructure, we're seeking a highly skilled Account Based Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing ABM strategies to drive pipeline growth, accelerate sales, and build revenue within targeted accounts.

Key Responsibilities:
  • Develop and implement ABM strategies to penetrate targeted accounts
  • Work closely with Sales, Portfolio Marketing, and ABM tools to identify meaningful accounts to target
  • Design and execute innovative ABM programs across channels to generate pipeline
  • Analyze and report on ABM target account penetration and impact on sales pipeline revenue
  • Collaborate with Marketing Operations and Sales to ensure campaigns are targeted to the right people
Requirements:
  • Minimum 10 years of marketing experience in digital marketing, demand generation, and/or ABM in high-tech B2B SaaS
  • ABM experience in Education industry or Ed Tech a plus
  • Strong project management, organization, and time management skills
  • Excellent interpersonal and communication skills
  • Strong attention to detail and problem-solving skills
  • Experience executing innovative multi-channel marketing programs for enterprise accounts
  • Experience with account targeting and segmentation
  • Strong reporting capabilities and ability to provide insights and analyze ABM programs
  • Familiarity with B2B SaaS sales cycles and marketing strategies to nurture leads and drive engagement
  • High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
What We Offer:
  • Competitive salary, equity, and 401k
  • Medical, dental, disability, and life insurance
  • HSA program, vision, voluntary life, and AD&D
  • Tuition reimbursement
  • Paid time off, 11 paid holidays, and flexible work schedules
  • LifeStyles Spending Account

Salary: $100,000 - $120,000 a year

Final salary is subject to location and experience.

We're an Equal Opportunity Employer and participate in E-Verify.



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